A WhatsApp Business Account (WABA) can be disabled or suspended by Meta for various reasons. When a WABA is disabled, it loses access to send or receive messages through the WhatsApp channel. This may be a temporary or permanent restriction, depending on the cause.

1. Violation of WhatsApp Policies
   
   
   • Use of prohibited content (fraud, violence, hate speech, spam, etc.).
   • Sending unsolicited bulk messages (spam).
   • Improper collection or use of user data.
   • Attempting to bypass messaging limits or quality checks.
     
     
2. Rejection or Expiration of Business Verification
   
   
   • The business fails to complete verification within the required timeframe.
   • Facebook (Meta) rejects the verification due to missing or invalid documents.
     
     
3. Phone Number Issues
   
   
   • The number was previously used with another WhatsApp account.
   • The number was disconnected or lost connectivity due to telecom provider issues.
   • The number was reported by users for abusive behavior.
     
     
4. Account or Template Quality Problems
   
   
   • Low phone number quality rating (e.g., due to multiple user complaints).
   • Message templates repeatedly rejected or containing sensitive content.
   • Number status degraded to “Flagged” or “Restricted,” which may lead to suspension.
     
     
5. Technical or Configuration Problems
   
   
   • Incorrect API usage or abrupt changes to webhook settings.
   • Accidental deletion of the account.

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NOTE

Make sure to review and adjust your business practices to comply with the WhatsApp Business Policies.

If your account remains disabled or you need further assistance, please contact Meta Support or reach out to your Account Manager for professional assistance.

Quality Issues That May Lead to WABA Disablement

1. Phone Number Quality (Sender Quality): Each phone number within a WhatsApp Business Account (WABA) has a quality rating based on how end users respond to the messages they receive. If this rating drops to a critical level, it can result in restrictions or even full account disablement.

   Common scenarios:

   • High rate of user blocks or reports.
   • Sending irrelevant, unsolicited, or sensitive content.
   • Repeated violations of WhatsApp policies.

   Consequences:

   • The number may be marked as “Flagged” or “Restricted.”
   • Messaging tiers may be limited, reducing the allowed message volume.
   • If the quality does not improve, the entire WABA may be suspended or disabled.
     
     

2. Message Template Rejections: Message templates also impact the overall quality of a WABA. Repeated issues with templates can negatively affect your account reputation.

   Common reasons for rejection or penalties:

   • Use of promotional content is not allowed by WhatsApp.
   • Misleading, confusing, or deceptive language.
   • Templates that result in user complaints or message blocks.

   Consequences:

   • Templates are rejected by Meta.
   • The sender’s reputation is affected, which can extend to the entire WABA.
   • In severe cases, this may lead to full account disablement.

Recommendation

• Regularly review the quality status of your phone numbers and templates.
• Ensure your messages are relevant, clear, and approved by users.
• Contact your Account Manager if you notice a decline in quality.