Email Status
Sending emails to users who did not explicitly opt-in.# Status for Outbound Messages
When sending outbound messages, the following represents a common sequence of status values:
| Email Address Status | Description |
|---|---|
| DEQUEUED | Messangi Indicates that the message has been removed from the queue and is now being processed for sending. This transition occurs after the message was previously in a waiting state (queued) and is now actively being sent to the email service. |
| NOT_SENT | Messangi Indicates that the message could not be sent to the email service. |
| BAD_TO | Messangi Indicates that the message could not be sent to the email service because the recipient's email address is invalid. |
| BAD_FROM | Messangi Indicates that the message could not be sent to the email service because the sender's email address is invalid. |
| BLACKLISTED | Messangi indicates that the intended recipient's email address is on a blacklist, preventing any messages from being sent to that email. When an email address is blacklisted, it is essentially blocked from receiving any further communications from the sender's email or campaign, ensuring that no messages are delivered to that recipient. One of the possible reasons to get this status is that the recipient clicks on the Unsubscribe button within the email to stop receiving communications from the sender, resulting in the recipient being added to the blacklist. |
| SENT | Indicates that the message has been successfully dispatched from our system and is en route to the email service. This status means that the message is on its way to the recipient’s mail server but does not confirm that the message has been delivered to the recipient's mail server. It signifies a successful handoff to the next stage in the message delivery process. |
Status for Completed Messages
Once the message is sent, nine potential final statuses can be achieved:
| Email Address Status | Description |
|---|---|
| BLOCKED_DUE_BAD_BEHAVIOUR | Email Service Indicates that email sending has been halted due to activities that violate acceptable use policies or degrade the quality of service. This action is taken to protect the sender’s reputation and ensure the reliability of the email service. Possible causes: - The Bounce Rate is 5% or higher. - The Complaint Rate for your account exceeds 0.1%. |
| BOUNCED_PERMANENT | A hard bounce that the recipient's mail server permanently rejected the email. (Soft bounces are only included when the email provider is no longer retrying to deliver the email). That is, this status indicates that an email could not be delivered due to permanent issues, such as an invalid email address, or a non-existent domain, between other issues. Emails sent to these addresses are immediately rejected without retry attempts. |
| BOUNCED | A general status indicating that an email could not be delivered. This can include temporary (soft bounce) issues, such as a full mailbox or server downtime, or permanent (hard bounce) issues. To learn more about bounces, refer to the Bounced section |
| COMPLAINED | Indicates that the recipient has marked your email as spam through their email client or provider. Email providers consider complaints to be a serious sign that your domain is sending unsolicited emails. For this reason, a high complaint rate (0.1%) can have a very negative impact on the delivery of your email. To learn more about complaints, refer to the Complaint section |
| EXHAUSTED | The maximum number of retry attempts has been reached, and the message will no longer be sent. |
| INCOMPLETE | A personalized Email message has been sent but the placeholder information is empty. Remember, a personalized message is a message that includes placeholders (dynamic fields) such as "Name", "Phone Number", "Last Name", among others. |
| OPEN | Indicates that the recipient has opened the email. |
| CLICK | Indicates that the recipient has clicked on a link within the email |
Bounce & Complaint Rates
Monitoring bounce and complaint rates are crucial for maintaining a strong email sender reputation and ensuring the success of your email campaigns. These metrics help identify potential issues with your email list or content, allowing you to take corrective actions to improve deliverability and engagement.
Bounced
A bounce happens when an email you send cannot be delivered due to a permanent issue. This may occur if the recipient’s email address is invalid, does not exist, or if the recipient’s email provider blocks emails from your domain or IP address.
The bounce rate measures the percentage of emails that were not successfully delivered. To maintain good standing, your bounce rate should remain below 5%. If it exceeds your ability to send emails may be temporarily paused.
Bounces are categorized into two types:
- Hard Bounce: Permanent delivery failures caused by issues such as:
- Invalid email addresses.
- Non-existent domains.
- Blocked senders.
These addresses should be removed from your email list immediately.
- Soft Bounce: Temporary delivery failures due to issues like:
- The recipient’s mailbox is full.
- The recipient’s email server is temporarily down.
- Email size exceeds limits.
These addresses can remain on your list, but delivery should be retried later.
NOTE
It isessential that you monitor the number of hard bounces in your email program, and that you remove hard-bouncing email addresses from your recipient lists. When email receivers detect a high rate of hard bounces, they assume that you don't know your recipients well. As a result, a high hard bounce rate can negatively impact the deliverability of your email messages. Your account will be suspended from sending more emails when the Bounce Rate is 5% or higher.
High bounce rates are viewed negatively by email providers, as they suggest you may be sending emails to people who haven’t given explicit consent. This can harm your sender's reputation and negatively affect the delivery of your emails.
By keeping your bounce rate within recommended limits, you can avoid interruptions to your email sending and maintain a healthy sender reputation.
Complaint
A complaint is triggered when a recipient marks your email as unwanted or spam, often using the “Report Spam” feature in their email client. Email providers treat complaints as a strong indication that your emails may be unsolicited. As a result, a high complaint rate can severely damage your sender's reputation and negatively impact email deliverability.
The complaint rate for your account should remain below 0.1%. If the complaint rate for your account exceeds 0.1%, The email service might temporarily pause your account's ability to send emails.
Common Causes of High Complaint Rates:
- Sending emails to users who did not explicitly opt-in.
- Overly frequent or irrelevant email content.
- Misleading subject lines or content.
- Lack of a visible and functional unsubscribe option.
How to Maintain a Low Complaint Rate:
- Ensure Consent: Send emails only to users who have opted in to receive communications.
- Provide Relevant Content: Tailor email content to match the recipient’s preferences and expectations.
- Make Unsubscribing Easy: Include a clear and accessible unsubscribe link in all emails.
- Monitor Feedback: Regularly review complaint rates and address any recurring issues.
- Segment your email list: Target specific groups with content that matches their interests.
By keeping your complaint rate below the recommended threshold, you can maintain a healthy sender reputation, avoid disruptions, and ensure consistent email delivery.
Thresholds for Bounce and Complaint Rates
Email service providers monitor bounce and complaint rates to ensure the quality of email campaigns and protect their systems from misuse. If these rates exceed specific thresholds, warnings or account restrictions may be applied to maintain compliance and preserve sender's reputation.
The following table summarizes the percentage of each bounce and complaint threshold:
| Metric | Warning Threshold | Blocking Threshold | Description |
|---|---|---|---|
| Bounce Rate | 2.5% | 5% | If your bounce rate reaches 2.5%, you will receive a warning indicating that your email delivery practices need improvement. This is a signal to review your email list and address potential issues. If your bounce rate exceeds 5%, your account’s ability to send emails may be temporarily blocked. This occurs because a high bounce rate indicates poor list hygiene and poses a risk to the email provider’s reputation. |
| Complaint Rate | 0.05% | 0.1% | A complaint rate of 0.05% triggers a warning, suggesting that your recipients may find your emails irrelevant or unsolicited. Immediate steps should be taken to reduce complaints, such as improving content and ensuring audience consent. If your complaint rate surpasses 0.1%, your account may be blocked from sending emails. A high complaint rate is a strong indication of non-compliance with best practices, such as sending to unengaged or unconsented recipients. |
Updated 11 days ago