Web Trivia

Web Trivia is a type of game in which a participant is asked questions about different topics and he has to answer correctly as many as possible to win a prize!

Trivia games quiz a person's general knowledge about insignificant but fun details around a variety of topics. It allows you to engage participants with multiple-choice questions that award them points to obtain some type of reward.

Setting up a Web Trivia campaign is as simple as defining its presentation, entering the questions with the answer options, establishing a threshold to determine if they are winners or not, and making it available to the public through your channel of choice.


The steps to create a Web Trivia are,

  1. Delivery
  2. Web Trivia
  3. Content step
  4. Logic
  5. Message
  6. Summary


In the _Delivery _step, define the delivery channel and the campaign recipients.

Currently, three delivery channels are available for Web Trivia campaigns:

For information on how to define the campaign's participation channel or participants, see the Delivery or Define Recipients sections under Campaign Elements.

Web Trivia

The Web Trivia section provides the configuration elements of the first screen that will be presented to the participants. They are:

  • The Trivia Design, and
  • The Footer Content.

For the Trivia Design, the steps are:

  1. Enter the Title Name and select the color by using the color picker.

  1. Set the Header Logo image. This image will remain the same throughout the experience.
  1. Define the Trivia element colors. Set the Background, Button Text and Button colors through the color pickers.

In the Footer Content dropdown, you can customize the message with three configuration options:

  • A plain text message,
  • An action, or
  • A combination of the two options above.

A plain message footer, with an informational purpose consisting exclusively of text. For example, a message to entice the participant to continue with the trivia.

An action footer will result in the platform invoking a parallel action to the Web trivia that will be opened in a new tab or window, depending on the device the trivia is played from. It is set by selecting Add Action Link.

A combination of the two will have both, informational text and a parallel action.

The plain message footer is entered in the text box with the default value of Input text which is a dummy placeholder for where the actual text should be entered to replace it. A Sample screenshot is shown below with all three possibilities.

Add Action Link is used to add one of 4 possible actions.

Selecting Add Action Link, will be followed by dialog where you have to:

  1. Enter the name of the action.

  1. Select the type of action to be taken, from the 4 options offered from the drop-down menu:

  • URL. It redirects to the URL that was entered for the action.

  • Call. If the campaign is to be opened in a mobile phone, it will invoke the native call app of the phone with the phone number entered for the action. To exercise this option the participant needs to tap on the Call/Send button.

  • Email. It will invoke the email app with the option to select an email that has been programmed into the platform.

  • Navigator Address. Allows you to include a map location as a redirect action.

To change the footer content, delete the Content Name from the Footer Content Editor. Then modify its content just as before.

The following screenshot identifies each field and text color added to the Trivia.

Content .

In the Content step, configure the trivia questions and answers. There are two sections,

  1. Trivia Content, and
  2. Question Pool

Trivia Content

In Trivia Content general aspects of the trivia behavior are set.

  1. Enter the number of questions to be presented in the trivia.
  2. Under the Question Timer, enter the time in seconds that the participant will have to submit a response.

  1. Optionally, select if the questions are to be presented in the order in which they were entered, or randomly, by selecting the Randomize questions for Players.

Question Pool

In the Question Pool section, you can create a pool of multiple-choice questions that can be used in the trivia. At the very top, next to the section title, there is a tooltip that offers information about the pool and more.

The two methods for entering the questions are:

  • Uploading a CSV formatted file, or by
  • Entering each question and the answer options manually.

Upload CSV

The most efficient way to add questions to a trivia is by importing a .csv file by selecting the Upload .CSV check box.

Files with .csv (Comma Separated Values) extension are plain text files that contain records of data with comma-separated values. Each line in the CSV file is a record from the set of records contained in the file. Each record is made up of fields separated by commas. For this specific scenario, each record specifies all the elements of the question: the question itself, the correct answer to the question, and all the answer options presented to the participant.

Using Excel as a reference, which is one way to create a file in .CSV format, and using the cells as the individual fields in the record, the following formatting rules need to be followed:

  1. There cannot be empty rows in the file. All records in the file must be in consecutive rows starting at row 1.

  2. The record that represents the first question in the pool must be in row 1, the 2nd question in the 2nd row, the 3rd question in the 3rd row, etc.

  3. Each record is made up of 4 to 6 fields.

  4. The fields are arranged as follows:

  • The first field is where the question should be placed.
  • The second field is where the correct answer is identified.
  • Fields 3 thru 6 are where the different answer options are entered.

Questions in the pool can have between 2 and 4 answers. For example, the screenshot below shows a CSV file with four questions, in four records. The 1st record has 6 fields, the first field being the question, the 2nd field being the correct answer out of the 4 choices in fields 3 thru 6, where the 3rd field represents answer 1, the 4th field represents answer 2, the 5th field represents answer 3 and 6th field represents answers 4, in this case the correct answer. SImilarly, the second record has 5 fields, the 1st with the question, the 2nd with the correct answer, and fields 3 thru 5 have three answer options. The third record has only four fields, which is the minimum since at least two answer options are required to create a multiple-choice question. The 4th record has again 6 fields in the same order as the previous records. So records in the file can be mixed with variable number of answer options.

Once you have defined the question pool and saved the csv file, it can uploaded to the Web trivia campaign.

A sample Question Pool template can be downloaded by clicking the button below::

To upload the .CSV file with the Question Pool, Drag & Drop the .CSV file to the designated area on the screen or click Browse Files to select the file from where it is stored.

Once the CSV file has been imported, a File Preview table will be displayed, showing the questions and answers in the file.

Manual approach.

Through this method, you enter the questions and the answer options one by one. Initially, the platform offers one trivia question card labeled Question 1, and as questions are added, the label will reflect the added questions.

To add a question with its answers, expand the question card and:

  1. Enter the text of the question in the Question text box provided.

  2. Enter the answer options to the question in each of the text boxes provided. The de facto number of answers is 2 but you can add up to 4 answer options by selecting Add Answer.

  3. Select the correct answer by clicking on the radio button located next to the answer under the _Correct _column.

  4. Optionally select Add Question to add a new question.


In the Logic step you configure the Trivia prize awarding scheme controlling which prize and how they will be awarded to the campaign participants, and the winner and loser screen contents that will be displayed to the participants as the final result of their responses and the campaign logic used.

They are broken down into three major areas:

  • The Prize Configuration,
  • The Winner screen content, and
  • The Looser screen content.

Prize Configuration

In Prize Configuration you need to address three sections;

  1. The percentage of correct answers to win a prize,
  2. The Prize Logic, and
  3. The Prizes.

For a participant to win a prize it needs to answer correctly at least the number of questions that represents the percentage entered in the following figure, found at the top of Prize Configuration.

Ensure that the percentage entered is in line with the expected number of correct answers.

The next step is to configure the Web Trivia Logic to distribute the Prizes to Participants. You can find the detailed description on how to configure the prize logic and campaign prizes in the Prize Configuration section under Prize Logic and Prizes respectively.


In the Winner section, configure the Winner screen to be displayed if the player gets at least the percentage required of correct answers.

The steps to configure the Winner screen are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click Browse Files to select the image from where it is stored.
  1. Define the Winner colors. Set the color of Background, Card, Button Text and Button with the color selectors by using the Color Picker, and type the desired message for the winner with its respective message color.

  1. From the User Consent Checkbox, you have the option to add Terms and Conditions that Users must accept in order to claim the prize.

To enable the Terms and Conditions, click on the Display toggle.

Once you have activated the Display toggle, enter the Terms and Conditions by selecting Add Action Link.

The following Dialog will display to select the desired action link.

Enter the content of the Terms & Conditions in the Content Name text field and select the action link by selecting the dropdown.

When you select the dropdown, it will display the following options :

URL : select the URL option to add the Terms & Conditions.

The player selects the name of the Terms & Conditions you defined. Once selected, he will be redirected to the link you entered in the URL Link* text field. The terms & conditions for claiming the price will be found in the URL.

  1. Once you have selected the URL Action Link, select the Save button and the content name will be displayed in the Footer Content Editor.

    In the Footer Content Editor, you can personalize the content by selecting the Bold and Cursive format or change the Footer Text Color by clicking on the Color Picker.


In the Loser section, configure the Loser screen to be displayed if the player does not get at least the required percentage of correct answers.

The steps to configure the Loser screen are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click Browse Files to select the image from where it is stored.
  1. Define the message and the Loser’s colors. Set the color of Background, Card with the color selectors by using the Color Picker, and type the desired message for the loser with its respective message color.

  1. if you desire to redirect the player to another link when he has finished the trivia and lost, click on the Redirect toggle.

Once you have activated the Redirect toggle, enter the redirect delay time in seconds and the redirect URL.

In this section, Mobile Trivia Composer contains two sides : Winner side and Loser side. It allows you to view the Winner and Loser screen that you set up once the player has finished the Trivia.

In the following example, we mark out each winner and loser side images with their respective messages and content.

Winner Side

Loser Side


In this step, the message that will be used to deliver the Campaign is defined. It is closely tied to how the campaign participation invitation was delivered. Given the delivery methods, the way the campaign participation is promoted will vary accordingly,

Promoted through SMS

For the case of a Web Trivia promoted through SMS the platform will present the following configuration screen,

For more information about the message's Content and personalized fields configuration, go to the Message Content and Message Personalization section.

Once all the message details have been addressed, move on to Summary by clicking on Next.

Promoted through a Subscription Form

For the case of campaign promotion through a Subscription Form there is no message to be sent given the nature of the entry point to the campaign. The campaign will be invoked through the Submit button of the Subscription Form after having completed it.

In consequence, the platform will deliver the following message, taking you directly to the _Summary _step.



‘Summary’ is the sixth step of the Web Trivia Campaign.

This will review and display the configured Campaign Details and set the desired activation time.

For more information about the Summary step settings, go to Summary in the Campaign Elements section.