Contacts Analytics

The Subscribers tab Dashboard shows how many contacts have been added to the platform Contacts List over the period specified by the Date Range Filter.

It is divided into three sections:

• KPIs
• Contact Gains per Date
• Per Channel and Status distribution of Contacts

KPIs

There are two contact KPIs:

• New Subscribers: displays how many new contacts have been added over the period specified in the date range filter.
• Total Main List Subscribers: displays the overall number of contacts currently on the platform’s Contacts list. It is a real-time running total of the contacts, and it cannot be filtered.

Data Visualization

The contact gains per date are shown in the Total Unique Subscribers Growth graph, where you can view the number of contacts gained per date over the specified period.

Subscribers Per Channel Log

The distribution of contacts per channel is tabulated in the Subscribers per Channel Log, broken down by Channel, SMS, or Email, and by standing: Main list and Blocklist contacts. The table data cannot be filtered as it represents Contact running totals.

It is essential to realize that a contact will always be part of the Main list, regardless of whether they are blocklisted or not, as the condition of being blocklisted may be temporary, and the contact can be reinstated at any time. Consequently, blocklist contacts are treated as not eligible for message delivery, but they are not excluded from the Main list.

Additionally, contacts can be present in either SMS, Email, or both, but they are still counted as one contact in the overall total.