Guides

Subscription Form

Learn how to share a subscription form and review reporting tabs for delivery, performance, campaign setup, and link tracking.

The Subscription Form automation includes a reporting module with four tabs for monitoring automation performance, user activity, and interaction behavior. The tabs are:

  • Delivery: Displays the URL, QR code, and embeddable iframe snippet for the subscription form landing page.
  • Performance: Tracks opens, clicks, and successful subscriptions.
  • Campaign Overview: Shows the automation type, recipient assignment, and dependencies.
  • Link Tracking: Shows link interaction analytics, including a geographic heatmap, OS distribution, total clicks, and unique clicks.

Delivery tab

The Delivery tab offers different options to distribute the Subscription Form link to a potential audience in the following formats:


  • QR code: A scannable code that provides instant access to the Subscription Form. You distribute the QR code image generated for the automation to provide access. You click Download QR Code Image to retrieve it for distribution.

  • URL: A direct web link that leads users to the form. You copy and distribute the generated URL to invite users to subscribe.

  • Landing Page Embedding: This option embeds the Subscription Form directly into your website using an iframe. Embedding the Subscription Form on your website increases engagement.

    The iframe embed code appears above. You copy this code for use on your site.

Performance tab

The Performance tab provides a visual summary of user interaction with your Subscription Form.

It includes three key metrics displayed in a funnel chart:

  • Total Opens: Total number of times users clicked the ShortURL for the subscription form. It represents the first level of engagement.

  • Clicked: Total number of users who submitted the subscription form successfully. These users filled out the required fields and completed the submission.

  • Subscribed: Number of users added to your contact list after completing the form.

The funnel illustrates how users move from initial interest to subscription. You evaluate automation effectiveness from this view.

Campaign Overview tab

You review automation configuration and subscription form content in this section.

  • Type: Interactive automation Type.
  • Recipients: Total number of end users who subscribed via the subscription form. You click the Refresh Recipients icon to update the total participants in real time.

Link Tracking tab

The Link Tracking tab provides behavioral insights into user interaction with your subscription form.

  • Click Heatmap: Geographic distribution of users who click the subscription form ShortURL.

  • OS Device Distribution: Pie chart showing which operating systems recipients used to open the subscription form.

  • Click Rate: Total general and unique clicks on the subscription form ShortURL.

    The chart displays the following two bars:

    • Total Opens: Total clicks on the ShortURL that redirect users to the subscription form.

    • Unique Opens: Each user counted once when clicking the ShortURL to open the subscription form.