Broadcasts & Automations Performance

Use Performance Reports to filter broadcasts and automations, review their status, and open available reports.

Performance Reports provides two types of engagement data:

• Dashboard Reports show delivery results for individual messages in interactive dashboards.
• Performance Analytics shows engagement reports and graphs so you can monitor key performance indicators (KPIs), time charts, breakdowns, and dashboards.

Open Performance Reports from the left navigation sidebar.

The section includes two tabs: Broadcasts and Automations. Each tab offers filters and displays broadcast and automation cards in the main pane.

Filters

Each tab includes the following filters:

• Date Range
• Type
• View by Status

Filters apply only to the active tab. Combine them to narrow results by date, type, and status.

Date Range Filter

Use the Date Range filter to display data generated during a selected period. This filter appears in multiple areas of the platform and always applies to the data currently displayed.

The filter displays several predefined date range options and a two-month calendar, as shown in the following figure.

Select one of the eight predefined ranges, select All records, or choose a Custom Range from the calendar and click Apply. The platform then displays only information generated during the selected date range.

Broadcasts & Automations Types

Use View by Type to display the broadcast or automation types available in the active tab selected.

View by Status

Use View by Status to display the available statuses for the broadcast or automation type in the active tab.

Broadcast statuses

A Messaging broadcast can have one of four delivery statuses:

• Completed: All messages have been submitted to the delivery carrier. Select Report on the broadcast card to view delivery metrics and analytics.
• In Progress: Messages are currently being sent. The platform updates this status in real time until all broadcast messages have been submitted.
• Scheduled: Delivery is set for a future date. Select Details to change the scheduled delivery date or delete the broadcast.
• Pending: No delivery date is set. Select Details to schedule delivery or delete the broadcast.

Broadcast cards display these statuses, as shown below.

Broadcast Card Elements

Each broadcast card is organized from left to right, as shown below:

The left side shows:

• The broadcast name, such as Summer Promotion
• The platform sending entity, such as 58
• The broadcast type, such as WhatsApp
• The platform-generated broadcast ID, such as 6023

The center shows the color-coded broadcast status and creation date and time, such as Completed and Jul 29, 2026, 7:12 AM.

The right side shows an action based on the broadcast status. For example, a completed broadcast shows Report. All non-completed broadcasts show Details, which provides information based on the current status.

Broadcast Analytics & Reporting

Only broadcasts with a Completed status provide access to analytics and reporting. Open the report for the relevant messaging channel:

• WhatsApp Report
• SMS Report
• Email Report
• RCS Report

Automation statuses

An automation can have one of six statuses. Select a status in View by Status to display only automations with that status.

• Completed: Participation in the automation has closed.
• Live: The automation is active for participation and has not reached its end date. You can access interim reports and pause the automation to modify it.

  📘

  PAUSING LIVE AUTOMATIONS

  To make a change to a Live Automation, it needs to be paused and edited. This is done inside the Report section. A paused automation will be interrupted, so the moment to pause the automation must be according to the scope and need of the change.

  For the case of Automation Combos, where several automations can be associated, the platform will alert what automations will have their state affected if a automation is paused. After the paused automation is brought back to a Live state, the platform will alert what other automations need to be have their states modified.\
  

• Processing: The platform is preparing or submitting the automation details. Neither step is complete.
• Scheduled: The automation is set to deploy on a future date. An automation can only be scheduled when you define it.
• Pending: The automation was previously Live and has been paused. In Details, you can view statistics gathered before the automation was paused. Available statistics depend on the automation type.

  📘

  NOTE

  Depending on the automation selected, different types of metrics and details are offered in the Details section of each automation.

• Draft: The automation was saved as a draft at the end of the creation process.

Automation cards display these statuses, as shown below.

The automation card follows the same structure as the broadcast card.

Automation analytics and reporting

Use automation reports to evaluate audience engagement, monitor participation, and measure effectiveness across SMS, Email, WhatsApp, and RCS. Unlike broadcast reports, which are organized by channel, automation reports show the information collected for each automation.

Delete broadcasts and automations

You can delete a broadcast or automation only when it meets the applicable eligibility requirements:

• Draft broadcasts and automations can be deleted at any time.
• Live automations cannot be deleted.
• Paused automations that were previously Live remain in Pending status and cannot be deleted, even if they have no interactions.
• Broadcasts and automations with data cannot be deleted. An automation has data once someone interacts with it, including engagement metrics or responses.

Steps to Delete a Broadcast or Automation

Delete a broadcast or automation only after confirming that it is eligible. The following steps describe how to delete an automation; use the same process for broadcasts.

1. Open Performance Reports. Select the Automations tab to view your automations.

2. Find a draft automation. Locate an automation with the Draft status.

3. Open the automation details. Select Details next to the automation status to open the details card and automation overview.

   

4. Delete the automation. In the automation details view, select the Trash icon. The platform permanently removes the automation if it meets the deletion requirements.