The Member Card campaign report provides a complete view of campaign performance, tracking delivery, user interaction, and pass management in real-time. The report is divided into six tabs, each focusing on a specific area of the campaign lifecycle:

• Delivery: Displays delivery performance segmented by delivery channel (SMS and Email), including delivery status breakdowns.
• Performance: Summarizes how many passes were generated, sent, and added to digital wallets, including channel distribution.
• Pass Holders: Shows a detailed table of subscribers who were issued a pass, including status (e.g., added or not added to the wallet), timestamps, and filtering/search capabilities.
• Communications: Allows you to send push notifications specifically to iOS users who have added a wallet pass. This feature supports timely engagement by keeping users informed of relevant updates or incentives.
• Campaign Overview: Summarizes essential configuration details of the campaign, including the campaign's delivery channel, recipients, filter used, coupon expiration date, and pass preview (iOS and Android).
• Participants: Lists the users who interacted with your campaign, including their ID, last activity timestamp, and participation count.
• Wallet Pass: Offers insights into user behavior related to member card usage. It includes a Wallet Conversion chart showing how many users added or removed the pass, and an OS Distribution pie chart that breaks down usage by mobile platform (iOS / Android).

Delivery tab

This tab presents the Messages by Status chart, which helps you assess the delivery flow of the campaign.

For Member Card campaign, it includes two mains KPI located at the top of the Delivery tab:

• SMS Sent: Total number of SMS messages that were sent successfully.

• Email Sent: Total number of Email messages that were sent successfully.

The chart dynamically adapts based on the channel used for delivery (SMS, Email).

To understand the meaning and logic behind each status, refer to the specific documentation for each delivery channel.

Performance tab

provides a concise visual overview of the campaign’s effectiveness across several metrics, specifically related to pass generation, communication efforts, and wallet usage.

At the top of the tab, a KPI card displays the metric:

• Opened URL Link: This metric indicates the total number of unique clicks the campaign’s ShortURL has received. When a user clicks the link that contains the member card, it counts as one opened URL. This shows how many recipients showed initial interest in the campaign by accessing the interactive experience.

Below the KPIs, a horizontal funnel chart breaks down the flow of user actions across three key stages:

• Total Passes Generated: Shows how many digital passes were created and made available for users. This number typically matches the number of member cards sent, assuming one pass per recipient.
• [Channel] Sent: Indicates how many messages were successfully sent through the delivery channel you chose when setting the campaign.
• Passes Added to Wallet: Reflects how many users successfully added the Member Card to their Apple Wallet (iOS) or Google Wallet (Android).

Pass Holders tab

Campaigns that generate wallet content, such as Member Card, will provide information as to the elements that are added to subscribers’ digital wallets under the Pass Holders tab in the Reports section of that campaign type.

It displays the information in a table that includes the subscriber’s platform ID, which in turn becomes the Pass ID as well, as both are associated with the attributes that correspond to each subscriber, some of which are the passes that have been generated on behalf of those subscribers.

You can filter each pass according to the following items:

• Search by: You can search between the columns displayed on the table located below the filters from the Search by dropdown menu.

  

• Search textbox: Enter the Subscriber ID, Pass ID, Status pass or Last Updated according to the option selected from the Search by dropdown menu.

• Fields Visibility: it allows you to display in the table other fields in addition to the table default fields. In it, it will show the fields that were used in the generation of the campaign. For a campaign that specified unique values as Name and Phone, the Fields Visibility would show.

The Pass Holder table shows:

• Subscriber ID: Unique identifier of the Subscriber.

• Pass ID: Unique identifier of the pass.

• Status: Status of the Pass.

  ADDED: end users who have downloaded and added the wallet pass to their wallet.

  NOT_ADDED: end users who have downloaded the wallet pass but not added it to their wallet.

  REMOVED: end users who have removed the wallet pass from their wallet.

• Last Updated: shows when the last wallet activity was recorded for that subscriber.

Through the Add New Pass Holder option, the platform allows adding pass holders from the reports section. After clicking on it, you will be taken through a sequence that is similar to the creation of a standard broadcast, with a Consent Dialog that needs confirmation,

and four steps to complete to make the pass addition.

In the Delivery Step, you define the channel through which you are going to send the pass and the corresponding sending number or email, as the case may be.

In the Message Step, you deliver the URL of the Pass with a message making allusion to it.

Ensure that you include in the message the personalized field that corresponds to the pass (UniquePass_URL).

In the Pass Holders step, you define the subscribers who will be receiving the passes from the three options available:

The scheme in defining the pass holder’s list is similar to the other instances of defining targeted audiences as in Messaging or Interactive campaigns used throughout the platform, except that for this scenario, there is no field matching to be carried out.

Communications tab

In the Communications tab, you will be able to deliver Pass Updates to Wallet Pass holders. Any change to one of the Pass Fields will trigger a Push Notification alerting the User that a change has been made. That is, a silent push notification will be sent to end users who have added the pass to their wallet. The notification will only be sent to end users with iOS.

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NOTE

The interactive Campaigns where the Communications tab is available are the following:

• Digital Coupon

• Member Card

The steps to deliver the push notification to iOS pass holders are the following:

1. From the Send Push Updates section, type the title of the message in the Title text field and type the message of the push update in the Message text field.

2. Once you have entered the title and the message, send the push update by selecting the Send Message button.

3. From the Delivered communication table, each message sent will be listed along with its corresponding information:

   

   
   
   • Title: Title of the message.
   • Message: text of the message.
   • Date Sent: Date when the message was sent. The date is represented in the UTC time zone.
   • Recipients Number: Total number of recipients who will receive the message if they add the pass to their wallets.

Campaign Overview tab

This section outlines how the campaign was configured and how the message content appeared to recipients

• Delivery Channel: Type of channel (SMS, Email, Subscription Form) through which the campaign was sent.
• Sender: The sender type selected during campaign setup is used as the sender of the notification message.
• Recipients: Number of Recipients who received the campaign.
• Applied Filter: Filter type applied.
• Coupon Expiration: Configured date on which the coupon will expire.
• Throttle Configuration: It was configured through the slider, the rate at which messages were sent.

Participants tab

The Participants tab within the Interactive Campaigns Reports provides a detailed view of individual user engagement and participation throughout the campaign. This section helps you analyze how each user interacted with your campaign and supports audience segmentation based on their level of involvement. Additionally, it enables you to boost engagement by offering prize-based incentives through optional winner selection features available in most interactive campaigns.

If you’d like to learn more about how to configure and use this feature, please refer to the Participants section of the documentation.

Wallet Pass tab

The Wallet Pass tab provides insight into user engagement with the digital wallet cards included in your campaigns. It consists of two main visualizations that help you understand how recipients interact with the wallet feature and what devices they use.

Wallet Conversion Graph

This chart illustrates the lifecycle of the wallet pass after a user clicks the campaign URL. It shows how users moved through the following three stages:

• Downloaded: Indicates the number of users who clicked the URL and downloaded the pass but did not yet add it to their mobile wallet. This is the initial interaction point after accessing the member card.
• Added: Represents users who successfully added the wallet pass to their mobile wallet (Apple Wallet or Google Wallet). This stage confirms a higher level of engagement from the user.
• Removed: Reflects users who manually deleted the wallet pass from their wallet after it was added. This data can help evaluate pass retention and the perceived value of the offer.

The chart uses colored sections within a square to show the proportion of users in each state, helping you quickly visualize user behavior trends.