Interactive campaigns using Digital Coupons and Member Cards can take full advantage of Apple’s iOS Wallet features to deliver dynamic, location-aware experiences to users. These tools allow you to enhance engagement by triggering personalized messages and updates directly on the lock screen or through push notifications, all while adhering to Apple’s privacy and security standards.

The platform supports three key features to power these experiences:

• Locations: Define physical points of interest (e.g., stores, venues) where a wallet pass will appear on the user's lock screen when they are nearby. These are determined using GPS, Wi-Fi, and cell tower data via Apple’s Location Services.
• iBeacons: Use Bluetooth Low Energy (BLE) to detect proximity at a micro-location level—ideal for indoor spaces or densely packed areas like retail stores. Campaigns can respond based on the specific beacon detected.
• Wallet Communications: Send silent push notifications to users who have downloaded your Member Card or Digital Coupon. These messages alert users to updates (such as new offers or changes in content) without needing to launch an app. Each notification includes a title and message and is delivered only to iOS users who have added your pass to their Apple Wallet.

By combining these tools, your campaigns can deliver timely, context-aware content that increases visibility, engagement, and retention.

The following sections will guide you through configuring each feature effectively.

Locations

Locations is a feature that allows you to cover expansive areas when users have enabled Location Services on their iPhones and given permission to apps or websites before they can use their location data. It is normally engaged via cell tower Locations, GPS, and Wi-Fi hotspots

In this scenario, the smartphone displays a geo-based notification on the lock screen to inform on wallet-related content. It determines when the user is close enough to the specified locations and time and based on the pass's type.

First, you need to select the Locations Fields section. It will display the following table,

Press the Add New Location button once you have selected the Locations Fields section. This will open a Dialog to start setting up the New Location, where you need to define the Location Name, Address, and Message:

Location Name: Enter a Location Name - will be used to identify the location.

Address: Use the Google Maps widget to locate the place you want to attach by typing your address in the Address field or by looking for it by browsing directly on the interactive map located next to the Address field.

To set a precise location, check the Advanced Locations Settings checkbox. It will display the Latitude and Longitude fields:

Enter the desired coordinates in the Longitude and Latitude fields.

To add Bulk Locations, you must upload a CSV file with their respective addresses (coordinates) by checking the Batch Upload checkbox.

Message: This message is delivered to the user, inviting him to the location you previously configured.

Once a mobile wallet content Member Card or Digital Coupon is delivered to and downloaded to the user's device, it will be activated and appear on the lock screen when the user arrives at a location associated with the mobile wallet content.

Click the Save button to attach the location to the mobile wallet. If you want to edit a location, click on the Edit button; if you want to delete it, click the Delete button.

The card style determines the maximum number of fields that can appear on the front of it:

• A mobile wallet pass can have a single Header field, up to 3 Main fields, up to 5 Back fields, and up to 10 Location fields.

iBeacons

This Apple technology standard allows Mobile Apps to listen for beacon signals and react accordingly. It will enable Mobile Apps to understand their position on a micro-local scale and deliver content to users based on location using Bluetooth Low Energy technology.

At the bottom of the Content Fields section, you can set up the iBeacons to be detected by your app. For this, you will need the UUID for the beacons you wish to detect and, optionally, the Major and Minor values if you deem them necessary, which depends on how the beacons are distributed in the area and how they are interrelated. You can configure up to 10 iBeacons.

To start defining the iBeacons,

• Select the UUID entry and enter the UUID value
• If required, enter the Major and Minor values in their corresponding boxes
• Enter the text content in the corresponding box
• Repeat this process for as many iBeacons you need for your campaign by selecting Add and entering the next corresponding UUIDs, Major, Minor, and Text parameters.

Enter the UUID(s) for as many beacons you intend to detect, up to ten, with the corresponding Major and Minor values to ensure successful iBeacon detections. Only the UUID and Text fields are strictly mandatory, while the Major and Minor values can afford more granularity in the iBeacon detection process, given your beacon deployments.

The following figure shows a sample setup for two different beacon deployment strategies that address different beacon density scenarios. One addresses a metropolitan area deployment on the top and the other an in-store scenario.

The table entries can be edited or deleted using the Action icons at the end of each table entry.

Wallet Communications

In the Communications tab, you will be able to deliver Pass Updates to Wallet Pass holders. Any change to one of the Pass Fields will trigger a Push Notification alerting the User that a change has been made. That is, a silent push notification will be sent to end users who have added the pass to their wallet. The notification will only be sent to end users with iOS.

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NOTE

The interactive Campaigns where the Communications tab is available are the following:

• Digital Coupon

• Member Card

The steps to deliver the push notification to iOS pass holders are the following:

1. From the Send Push Updates section, type the title of the message in the Title text field and type the message of the push update in the Message text field.

2. Once you have entered the title and the message, send the push update by selecting the Send Message button.

3. From the Delivered communication table, each message sent will be listed along with its corresponding information:

   

   
   
   • Title: Title of the message.
   • Message: text of the message.
   • Date Sent: Date when the message was sent. The date is represented in the UTC time zone.
   • Recipients Number: Total number of recipients who will receive the message if they add the pass in their wallets.

The Communications tab is only available for Digital Coupon and Member Card campaigns.