The WhatsApp Message Template Analytics section gives you a detailed overview of your message templates' performance. It offers key insights into message delivery, engagement, and interaction metrics. You use this data to assess how effectively message templates reach recipients, generate reads, and drive clicks on Call to Action and Quick Reply buttons.

To access the WhatsApp Message Template Analytics section:

1. Go to the Templates section on the platform.

2. Locate the desired WhatsApp message template.

3. Click the Analytics icon associated with that message template.

   

📘

NOTE

WhatsApp Message Template Analytics are only available for message templates in the Marketing and Utility categories. Message Templates in other categories will not display performance data.

Click Tracking analytics are only available if the message template contains at least one URL in a Call-to-Action button or a Quick Reply button.

To generate performance data for Click Tracking analytics, the message template must receive at least 1000 interactions and include at least one button (Call to action rmanc or Quick Reply).

The analytics view opens, where you monitor message template performance using KPIs, graphs, and other components.

The Date Range filter appears below the Message Template Name. You use this filter to select a specific time period for analysis.

Filtering data over specific periods reveals trends and performance variations across time ranges.

Below the date range filter, you see tabs for each configured language, such as English, Spanish, and Portuguese.

You switch between language versions and view performance metrics for each using these tabs. The Language tabs provide a detailed breakdown of message template performance for multilingual broadcasts and automations. You analyze how message templates perform across languages and optimize content based on regional engagement.

📘

NOTE

When applying the Date Range Filter, the selected time period will affect the data displayed in each language tab. The KPIs, graphs, and clicks performance metrics will update according to the time period filtered, ensuring that the analytics reflect the performance of the message template during the specified timeframe.

The Message Template Preview appears on the right-hand side of the analytics view. It provides a real-time display of the selected WhatsApp message template, including its quality, category, and status.

To edit the Message Template, you click the Edit Message Template button at the top of the Message Template Preview.

The Export Report button at the top-right corner downloads the message template's analytics report.

After you click it, you choose the message template languages to include in the analytics report:

• All Template Languages: Exports data for all configured languages (default selection).
• Specific Language(s): Select individual language(s) by checking the corresponding boxes (e.g., English, Spanish, Portuguese).

After you make your selection, you click OK to download the analytics report.

Key Components

The WhatsApp Message Template Analytics includes the following components:

1. Key Performance Indicators (KPIs) - At the top of the analytics report, three primary KPIs summarize the message template's overall performance:
   
   • Total messages sent: Displays the total number of messages sent using the message template.
   • Delivery rate: The percentage of messages successfully delivered to recipients.
   • Read rate: The percentage of sent messages that were read by recipients.
     
2. Template Performance Graph - This graph provides a visual representation of message performance trends over the applied date range filter. You analyze trends in delivery and engagement over time to identify peak performance days and potential drop-offs.
   
   • X-Axis (Horizontal): Represents the applied date range.
   • Y-Axis (Vertical): Represents the number of messages Sent (Blue line), Delivered (Green line), Read (Yellow Line).
     
3. Clicks Performance (KPIs) - This section focuses on user engagement with buttons in the message template.
   
   • Total buttons: Number of interactive buttons (Call to Action and Quick Reply) added in the message template.
   • Total clicks: Total number of clicks recorded across all buttons.
   • Unique clicks: Number of unique users who clicked on the buttons.
   • Total clicks rate — Percentage of sent messages that resulted in button clicks.
     
4. Click Performance (Table) - A detailed breakdown of button performance is displayed in table format, with the following columns:
   
   • Button: Button name configured when creating the message template.
   • Button type: Type of button configured.
   • Total clicks: Total number of times the button was clicked.
   • Unique clicks: Number of unique users who clicked the button.
   • Click rate: Percentage of the number of clicks that each button received from end users.\
     
5. Click Performance (Graph) - Visually represents the total number of times the buttons were clicked (total & unique) over the applied date range filter.\
   
   • X-Axis (Horizontal): Represents the applied date range.
   • Y-Axis (Vertical): Represents the number of times the buttons were clicked Total clicks (Blue line), Unique clicks (Green line).

Activate Message Template Analytics

You track delivery, read, and click metrics for your message templates by enabling WhatsApp Message Template Analytics. This data provides valuable insights into user engagement and helps you optimize your broadcasts and automations.

The process to enable analytics consists of two parts:

1. Requesting Analytics Activation for all message templates associated with your WhatsApp Business Account (WABA).
2. Enabling Click Tracking for individual message templates to monitor button interactions.

Requesting Analytics Activation

To enable analytics for all message templates associated with your WhatsApp Business Account (WABA):

1. Reach out to the Support Team and request to activate analytics for your WABA.
2. Once approved, analytics data (e.g., total messages sent, delivery rate, read rate) will be available for all message templates under that WABA.

This step ensures the platform collects and displays sent, delivered, and read performance data for your message templates.

Enabling Click Tracking

The Click Tracking feature monitors user interactions with buttons within your WhatsApp message templates. Enabling Click Tracking measures how many clicks the buttons receive, showing the effectiveness of your message templates in driving engagement.

This process must be performed individually for each message template. It ensures button-level interactions are captured and displayed in the analytics.

The following steps cover enabling the Click Tracking feature for your message templates:

1. Access the Message Templates Section

   
   • Navigate to the Message Templates section.
   • Locate the desired WhatsApp message template where you want to enable Click Tracking.
   • Click the Edit button for the selected message template to open the editing view.

2. Enable Click Tracking

   • In the Personalize section of the message template editor, switch the toggle to On to activate Click Tracking located at the top-right corner of the message template editor screen.

     

   • A confirmation pop-up appears:

     
     
     

     📘

     NOTE

     The message template must receive at least 1000 interactions and include at least one button (Call to action to a or Quick Reply) to generate performance data.

   • Click Confirm to proceed with enabling click tracking.

   • Click the Save button at the bottom-right corner to apply the changes.

After enabling, you monitor button click performance within the WhatsApp Message Template Analytics section.