Message Template (Reporting & Analytics)

Review delivery, read, and button-click performance for each WhatsApp message template.

View template analytics

1. Go to the Templates section of the platform.

2. Find the WhatsApp message template you want to review.

3. Click the Analytics icon for that template.
   
   

   

The analytics view displays key performance indicators (KPIs), graphs, and button-click metrics for the selected template.

Filter analytics by date

Use the Date Range filter below the template name to select the period you want to analyze.

Compare date ranges to identify changes in delivery, engagement, and button-click performance over time.

Review analytics by language

Select a language tab, such as English, Spanish, or Portuguese, to view metrics for that version of the template.

Use language-specific metrics to compare performance across multilingual broadcasts and automations.

Preview or edit the template

The Message Template Preview on the right side of the analytics view shows the selected WhatsApp message template, including its quality, category, and status.

Click Edit Message Template at the top of the preview to update the template.

Export an analytics report

1. Click Export Report in the upper-right corner of the analytics view.

   

2. Choose the template languages to include in the report.

   
   • All Template Languages: Export data for every configured language. This is the default selection.
   • Specific Language(s): Select one or more languages, such as English, Spanish, or Portuguese.

3. Click OK to download the report.

Understand analytics components

The analytics view includes the following components:

1. Key performance indicators (KPIs): Review three metrics that summarize overall template performance:
   • Total messages sent: The number of messages sent with the template.
   • Delivery rate: The percentage of sent messages delivered to recipients.
   • Read rate: The percentage of sent messages read by recipients.
2. Template Performance graph: Review delivery and engagement trends over the selected date range.
   • X-axis: The selected date range.
   • Y-axis: The number of Sent (blue), Delivered (green), and Read (yellow) messages.
3. Click Performance KPIs: Review engagement with interactive template buttons.
   • Total buttons: The number of Call-to-Action and Quick Reply buttons in the template.
   • Total clicks: The total number of clicks across all buttons.
   • Unique clicks: The number of unique users who clicked a button.
   • Total click rate: The percentage of sent messages that resulted in a button click.
4. Click Performance table: Review button-level performance.
   • Button: The button name configured in the template.
   • Button type: The configured button type.
   • Total clicks: The total number of times the button was clicked.
   • Unique clicks: The number of unique users who clicked the button.
   • Click rate: The percentage of end users who clicked the button.
5. Click Performance graph: Review total and unique button clicks over the selected date range.
   • X-axis: The selected date range.
   • Y-axis: Total clicks (blue) and Unique clicks (green).

Activate Message Template Analytics

Enable analytics to track sent, delivered, read, and click metrics for your message templates. Activation has two parts:

1. Request analytics activation for all templates associated with your WhatsApp Business Account (WABA).
2. Enable Click Tracking for each template whose button interactions you want to measure.

Request analytics activation

1. Contact the Support Team and request analytics activation for your WABA.
2. After approval, the platform displays sent, delivered, and read metrics for all message templates under that WABA.

Enable Click Tracking

Enable Click Tracking separately for each message template to capture button-level interactions.

1. Go to the Message Templates section.

2. Find the WhatsApp message template for which you want to enable Click Tracking.

3. Click Edit to open the template editor.

   

4. In the Personalize section at the top right of the template editor, turn on the Click Tracking toggle.

5. In the confirmation dialog, click Confirm.

   

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   Note

   The template must receive at least 1,000 interactions and include at least one Call-to-Action or Quick Reply button to generate Click Tracking performance data.

6. Click Save in the lower-right corner to apply the change.

After you enable Click Tracking, review button-click performance in WhatsApp Message Template Analytics.