The WhatsApp Template Analytics section provides users with a detailed overview of their WhatsApp message templates' performance. It offers key insights into message delivery, engagement, and interaction metrics. By leveraging this data, users can assess how effectively their templates are reaching recipients, being read, and generating clicks on the Call to Action (URLs) / Quick Reply buttons.

To access the WhatsApp Template Analytics section:

1. Go to the Templates section on the platform.

2. Locate the desired WhatsApp template.

3. Click the Analytics icon associated with that template.

   

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NOTE

WhatsApp Template Analytics are only available for templates in the Marketing and Utility categories. Templates in other categories will not display performance data.

Click Tracking analytics are only available if the template contains at least one URL in a Call-to-Action button or a Quick Reply button.

To generate performance data for Click Tracking analytics, the template must receive at least 1000 interactions and include at least one button (Call to action [URL] or Quick Reply).

This will open the analytics view, where you can monitor template performance using key performance indicators (KPIs), graphs, and other components.

Below the Template Name, it is located the Date Range filter. This filter allows users to select a specific time period to analyze the template’s performance.

Users can identify trends and performance variations across different time ranges by filtering data over specific periods, enabling better decision-making and optimization.

Below the date range filter, users will see tabs for each language the template is configured in, such as: English, Spanish, Portuguese.

These tabs allow users to switch between different language versions of the template and view performance metrics specific to each version. Therefore, the Language tabs provide a detailed breakdown of template performance for multilingual campaigns. Users can analyze how templates perform across different languages and optimize content based on regional audience engagement.

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NOTE

When applying the Date Range Filter, the selected time period will affect the data displayed in each language tab. The KPIs, graphs, and clicks performance metrics will update according to the time period filtered, ensuring that the analytics reflect the performance of the template during the specified timeframe.

On the right-hand side of the WhatsApp Template Analytics Report is located the Template Preview. It provides a real-time display of the selected WhatsApp template, including its quality, category, and status.

If you want to edit the Template, click on the Edit Template button located at the top Template Preview.

At the top-right corner, the Export Report button allows users to download the template’s analytics report for further review or sharing purposes.

Once clicked, choose the template languages you want the report to include:

• All Template Languages: Exports data for all configured languages (default selection).
• Specific Language(s): Select individual language(s) by checking the corresponding boxes (e.g., English, Spanish, Portuguese).

Once you’ve made your selection, click the OK button to download the report.

Key Components

The WhatsApp Template Analytics is composed of the following components:

1. Key Performance Indicators (KPIs) - At the top of the report, three primary KPIs summarize the template’s overall performance:
   
   
   • Total messages sent: Displays the total number of messages sent using the template.
   • Delivery rate: The percentage of messages successfully delivered to recipients.
   • Read rate: The percentage of delivered messages that were read by recipients.
     
     
2. Template Performance Graph - This graph provides a visual representation of message performance trends over the applied date range filter. It allows users to analyze trends in message delivery and engagement over time, identifying peak performance days and potential drop-offs.
   
   
   • X-Axis (Horizontal): Represents the applied date range.
   • Y-Axis (Vertical): Represents the number of messages Sent (Blue line), Delivered (Green line), Read (Yellow Line).
     
     
3. Clicks Performance (KPIs) - This section focuses on user engagement with buttons in the template.
   
   
   • Total buttons: Number of interactive buttons (Call to Action [URLS] & Quick Reply) added in the template.
   • Total clicks: Total number of clicks recorded across all buttons.
   • Unique clicks: Number of unique users who clicked on the buttons.
   • Total clicks rate: Measures the percentage of the number of clicks that the buttons received from end users. That is, it displays how many of the sent messages led to clicks on the buttons in the template.
     
     
4. Click Performance (Table) - A detailed breakdown of button performance is displayed in table format, with the following columns:
   
   
   • Button: Button name configured when creating the template.
   • Button type: Type of button configured.
   • Total clicks: Total number of times the button was clicked.
   • Unique clicks: Number of unique users who clicked the button.
   • Click rate: Percentage of the number of clicks that each button received from end users.
     
     
5. Click Performance (Graph) - Visually represents the total number of times the buttons were clicked (total & unique) over the applied date range filter.
   
   
   • X-Axis (Horizontal): Represents the applied date range.
   • Y-Axis (Vertical): Represents the number of times the buttons were clicked Total clicks (Blue line), Unique clicks (Green line).

Activate Template Analytics

Enabling WhatsApp Template Analytics allows you to track and analyze the performance of your message templates, including delivery, read, and click metrics. This data provides valuable insights into user engagement and helps you optimize your messaging campaigns.

The process to enable analytics consists of two parts:

1. Requesting Analytics Activation for all templates associated with your WhatsApp Business Account (WABA).
2. Enabling Click Tracking for individual templates to monitor button interactions.

Requesting Analytics Activation

To enable analytics for all templates associated with your WhatsApp Business Account (WABA):

1. Reach out to the Support Team and request to activate analytics for your WABA.
2. Once approved, analytics data (e.g., total messages sent, delivery rate, read rate) will be available for all templates under that WABA.

This step is essential because it ensures the platform can collect and display sent, delivered, and read message performance data for your templates.

Enabling Click Tracking

Click Tracking feature allows you to monitor user interactions with buttons ( Call to Action [URLs] and Quick Reply) within your WhatsApp templates. By enabling Click Tracking, you can measure how many clicks receive the buttons from users, providing valuable insights into the effectiveness of your templates in driving engagement.

This process must be performed individually for each template, ensuring that button-level interactions are captured and displayed in the WhatsApp Template Analytics.

The following steps will guide you through enabling the Click Tracking feature for your templates, allowing you to monitor and optimize button performance:

1. Access the Templates Section

   
   • Navigate to the Templates section.
   • Locate the desired WhatsApp template where you want to enable Click Tracking.
   • Click on the Edit button for the selected template to open the editing view.

2. Enable Click Tracking

   • In the Personalize section of the template editor, Switch the toggle to On to activate Click Tracking located at the top-right corner of the template editor screen.

     

   • The next confirmation pop-up will be displayed:

     
     

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     NOTE

     The template must receive at least 1000 interactions and include at least one button (Call to action [URL] or Quick Reply) to generate performance data.

   • Click Confirm to proceed with enabling click tracking.

   • Click the Save button at the bottom-right corner to apply the changes.

Once enabled, you can monitor button click performance within the WhatsApp Template Analytics section.