Getting Started

Welcome to the Digital Engagement Platform! This user guide will be the one-stop-shop for all your questions -- be it creating, personalizing and sending messages and campaigns, with data specific to each individual member of your audience, or integrating your apps with Mobile SDKs and APIs, or simply adding users. Explore the different facets of Messaging and Campaign services and multiple ways it offers to enhance your marketing endeavors.

First, read The Basics to learn key terms, what messages and campaigns you can send, and how you can send them. Then learn the Web Dashboard and looks.

The Digital Engagement Platform functionalities consists of the following:

  • Sending Messages : Create messages and send them through multiple delivery channels. The platform provides tools and features you can take advantage to deliver your messages, configured with your content at the exact time you program it.

  • Subscribers : Enables you to add new Subscribers (personalised group of users), or add new ones to an existing Subscriber List and bring in marketing customer data, create filters, and then design audiences and target groups based on those filters.

  • Interactive Campaigns : Enables you to design, run, and analyze direct marketing campaigns. To conduct a marketing campaign, you start by defining offers for target audiences. Then define the campaign content, which provides a visual representation of the campaign logic. Part of personalizing campaign content involves associating offers with target audiences.

  • Social Media Posting : Incorporate into your messages and campaigns your Social Media accounts, Facebook and Twitter, expanding your reach to larger audiences.

  • Data & Analytics: Reporting information about your messages, campaigns and project activity with Real-Time Data Streaming and Performance Analytics.

  • Platform Preferences : Set the way the platform is configured, manage users and their roles, and define its core configurations.

  • Account Configuration : Configure your account Settings and security profile.

  • Support Widget : If you need help, you have access throughout the platform to our support team to request the assistance that you require.