Create an RCS (Rich Communication Services) broadcast by selecting an agent, defining recipients, composing the message, and submitting it for approval. RCS supports rich messaging capabilities such as high-resolution photos, larger files, group chats, read receipts, and video calls on compatible devices. The platform releases RCS features incrementally because market support varies.

The current release supports text messages, Polls & Surveys, Keyword, and Chatbot. These options help you measure your addressable audience and design effective engagements.

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NOTE

Register with RCS Business Messaging before you exchange messages with users. If RCS has not been set up and enabled in the platform, it will not run in production. Contact your Account Manager to start the application, setup, and production enablement process.

The RCS Status section covers RCS status in detail. It covers the possible final statuses that indicate the RCS outcome.

You create a broadcast by selecting New Broadcast/Automation, entering the Broadcast/Automation Name, and selecting RCS. You complete these steps:

1. Configure details
2. Define recipients
3. Compose the message
4. Review and submit

Configure details

In the Detail step:

1. Select the Agent for the Broadcast from the dropdown menu.
2. Select Next.

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AGENTS

Agents represent your brand. An agent is a communication engagement entity that interacts with customers by sending messages and handling reactions for specific business functions in RCS-enabled messaging apps.

Define recipients

You define the broadcast recipients by selecting one of these options:

• Contacts in Platform
• Upload a CSV List
• Write down Contacts

Recipient selection details appear in Define Recipients in the Messaging Elements section.

After you define the recipients, you select Next.

Compose the message

In the Message step, you compose the content that recipients will receive.

You add and personalize the message content using the following steps:

1. Select Message Template: Select one of the previously created message templates at the top of the panel or create a message on the fly.
2. Add a Link Tracker: Add a URL that recipients tap to open a redirect. The Link Tracker section covers link tracker details.
3. Message body: Type the message directly into the RCS Message box.
4. Add Personalized Fields (Placeholders): Personalize messages by adding placeholders to the message content. The Message Personalization section covers personalized fields for RCS.

After you complete the message details, you select Next.

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Review and submit

In the Summary step, you review the broadcast before submitting it for approval.

• Broadcast details reviewed.
• Link tracking configured.
• Delivery timetable set.
• Message delivery throughput set.

Messaging Overview shows the Sender Agent, recipient count, applied filters, and message content.

After you define the delivery timetable, you select Submit for approval. The broadcast is not sent immediately. Instead, the broadcast moves to For Approval status for review.

An Administrator reviews and approves the broadcast before it runs at the scheduled time. The Broadcast Approval section covers approval, decline, and rescheduling details.