Create an RCS (Rich Communication Services) broadcast by selecting an agent, defining recipients, composing the message, and submitting it for approval.

RCS supports rich messaging capabilities such as high-resolution photos, larger files, group chats, read receipts, and video calls on compatible devices.

The platform releases RCS features incrementally because market support varies. The current release supports text messages, Polls & Surveys, Keyword, and Chatbot so you can measure your addressable audience and design effective engagements.

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NOTE

Register with RCS Business Messaging before you exchange messages with users. If RCS has not been set up and enabled in the platform, it will not run in production. Contact your Account Manager to start the application, setup, and production enablement process.

For a detailed explanation of RCS status, see RCS Status. That section details the possible final statuses that indicate the RCS outcome.

To create a broadcast, select New Broadcast/Automation, enter the Broadcast/Automation Name, select RCS, and complete these steps:

1. Configure details
2. Define recipients
3. Compose the message
4. Review and submit

Configure details

In the Detail step:

1. Select the Agent for the Broadcast from the dropdown menu.
2. Select Next.

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AGENTS

Agents represent your brand. An agent is a communication engagement entity that interacts with customers by sending messages and handling reactions for specific business functions in RCS-enabled messaging apps.

Define recipients

Select one of these options to define the broadcast recipients:

• Contacts in Platform
• Upload a CSV List
• Write down Contacts

For more information on selecting recipients, see Define Recipients in the Messaging Elements section.

After you define the recipients, select Next.

Compose the message

In the Message step, compose the content that recipients will receive.

Add and personalize the message content:

1. Select Message Template: Select one of the previously created message templates at the top of the panel or create a message on the fly.
2. Add a Link Tracker: Add a URL that recipients can tap to redirect. For more information on adding a link tracker to the RCS message body, see Link Tracker.
3. Message body: Type the message directly into the RCS Message box.
4. Add Personalized Fields (Placeholders): Personalize messages by adding placeholders to the message content. For more information on how to add personalized fields to the RCS message body, see Message Personalization.

After you complete the message details, select Next to move to Summary.

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Review and submit

In Summary, you can:

• Review Broadcast details
• Select/unselect configured link tracking settings
• Set the delivery timetable
• Set the message delivery throughput

The Messaging Overview lets you double-check the Sender Agent, the number of recipients, whether filters are applied, and the message contents in the emulated device screen.

After you define the delivery timetable, select Submit for approval. This action does not immediately send the message. Instead, the broadcast moves to For Approval status for review.

An Administrator must review and approve the broadcast before it can run at the scheduled time. For a detailed explanation of how broadcasts are reviewed, approved, declined, or rescheduled, see Broadcast Approval.