RCS campaign

Rich Communication Services (RCS) is messaging service conceived by Google that makes possible to share high-res photos and larger files, chat with a group, know when messages are read, or make video calls. Being a Google creation, it is designed to be used exclusively with the Android operating system.

In implementing it, we have taken a cautious approach, introducing RCS features incrementally, as not all markets support the full fledge of RCS'' scope. As our development and testing of the various functionalities evolve in time, we will be introducing them in a piecewise manner, and releasing them automatically which will be reflected within the platform's options.

The release as of this writing, allows text messaging capabilities as well as Polls & Surveys, Keyword and Chatbot campaigns, giving you the opportunity of a firsthand view of the size of your addressable market in an environment of highly competitive messaging platforms and in turn, aid in your efforts to design more effective engagements and take measures accordingly with the right components to continue reaching your goals.



Before you can exchange messages with users, a registration with RCS Business Messaging is required. If RCS has not been set up and enabled in the platform, it will not be in production. Please contact your Account Manager to initiate the application, set up and put into production of RCS.

After selecting New Campaign, entering the Campaign Name and selecting RCS from the campaign options, you are brought to the RCS campaign creation section, that has the following steps

  1. Detail
  2. Recipients
  3. Message
  4. Summary


In the ‘Detail’ step,

  1. Select the Agent for the campaign from the dropdown menu.
  2. Select Next.



Agents represents your brand and it is a communication engagement entity to interact with your customers by sending messages and handling their reactions for specific business functions used in RCS-enabled messaging apps, e.g., the Messages app, on Android devices.


There are three options that can be selected to define the campaign's Recipients:

For more information on selecting the desired Recipients, go to Define Recipients in the Campaign Elements section.

After defining the Recipients, select Next.


In the ‘Message’ step, the content that will be delivered in the RCS campaign is defined in one of two ways:

  • Selecting one of the predefined templates at the top of the pane, or
  • Entered directly into the RCS Message box.

There are two additional capabilities that can be incorporated into the message body:

  • Tracked URLs
  • Personalized fields

For more information about the message's Content and personalized fields configuration, go to the Message Content and Message Personalization section.

Once all the message details have been addressed, move on to Summary by clicking on Next.


In ‘Summary’, the final step of the RCS campaign creator, is where you can

  • Review campaign details
  • Select/unselect configured link tracking settings
  • Set the delivery timetable
  • Set the message delivery throughput

The Messaging Overview offers a quick way to double check the Sender Agent, the number of recipients, whether filters are applied or not, and the message contents in the emulated device screen.

For more information about the Summary step settings, go to Summary in the Campaign Elements section.