After selecting New Broadcast/Automation, entering the Broadcast/Automation Name, and selecting SMS, you are brought to the SMS broadcast creation. The steps to create an SMS broadcast are the following:

1. Detail
2. Recipients
3. Message
4. Summary

Each completed step will be marked with a checkmark.

Please refer to the SMS Status section for a detailed explanation of message status. The first section outlines the sequence of status values for outbound messages, while the second section details the nine potential final statuses once a message is sent.

Detail

In the Detail step,

1. In Sender Number, select the number from the offered options that you will be using in your broadcast.
2. Select Next.

Recipients

In the Recipients step,

1. Select the Contacts List dropdown menu.
2. Select one of the options offered.

• Contacts in Platform
• Upload a CSV List
• Write down Contacts

3. Select Next.

For more information on selecting the desired Recipients, go to Define Recipients in the Messaging Elements section.

Message

In the Message step, you will compose the content of the message to be delivered.

The steps to add and personalize the message content are the following:

1. Select Message Template: Select one of the previously created message templates at the panel's top or create a message on the fly.
2. Add a Link Tracker. Allows adding a URL that recipients can tap to take a redirect. For more information on adding a link tracker to the SMS message body, go to the Link Tracker section.
3. Message body: Type the message directly into the SMS Message box.

   ⚠️

   NOTE

   In the lower section of the SMS Message box, it shows the message GSM 7 bit encoding format, a character counter, and number of messages to be sent to each recipient using the message that was entered., including the text of the personalized field. So you must be vigilant that the current max length to enter the message content is 160 characters. If the message content contains a total of 170 characters, the message will be segment and the broadcast will deliver 2 messages to each Recipient. That is, every time the total number of characters is exceeded, the SMS counter will be incremented.

   For details about character encoding and how special characters affect SMS segmentation, see the Encoding & Optimization for Multilingual SMS section.

4. Add Personalized Fields (Placeholders). Messages can be personalized using placeholders in the message content. For more information on how to add personalized fields to the SMS message body, go to the Message Personalization section.

Once all the message details have been addressed, move on to the Summary by clicking Next.

Summary

In ‘Summary,’ the final step of the SMS campaign creator is where you can

• Review Messaging Details
• Select/unselect configured link tracking settings
• Set the delivery timetable
• Set the message delivery throughput

The Messaging Overview offers a quick way to double-check the Sender Number, the number of recipients, whether filters are applied, and the message contents in the emulated device screen.

At this stage, once the delivery timetable is defined, the broadcast can be submitted by selecting the Submit for approval button. This action does not immediately send the message. Instead, the broadcast is submitted for review and transitions to For Approval status.

The broadcast must then be reviewed and approved by an Administrator before it can be executed at the scheduled time. For a detailed explanation of how broadcasts are reviewed, approved, declined, or rescheduled, refer to the Broadcast Approval section.

For more information about the Summary step settings, go to Summary in the Messaging Elements section.