Geofencing is a Location-based Service (LBS) that allows triggering Campaigns to mobile users that enter or exit a defined virtual perimeter within a geographic area.

Geofencing is part of our ever-expanding Interactive Campaign portfolio.

GeoFence Push Notification

After you have selected New Campaign, entered the Campaign Name, and selected Geofence from the campaign options, you are brought to the Geofence campaign creation section of the UI, which has the following steps,

  1. Delivery
  2. Message
  3. Region
  4. Summary



In the Preferences section of the platform is where Push notifications are configured.


In the Delivery step, there is no need to preload a Subscription List as GeoFence campaigns deliver messages based on mobile app users' physical location. Only subscribers that have Opted-in to LBS services of the app, registered by the SDK, will be eligible to receive the push notification.

In the green confirmation box will show the number of subscribers eligible to receive GeoFence messages, while the gray box will show ineligible subscribers.


For Push Notifications, the list of subscribers eligible to receive the Push must be registered through the SDK integration.

The SDK integration is configured as detailed in the SDK Documentation.

Push notifications do not modify the Mobile Application.



Regular Push notifications do not require modifications by the application developer for notification processing.

In this step, you can verify the reach of your notification through the number of users eligible to receive the Push Notification once they enter the GeoFence area.

Move to the next step in the process by selecting Next.


The Message step is where you enter the campaign title and the message contents of the Push notification.


For the message, there are two ways to do this:

  1. Selecting an existing Push Template from the available options
  1. By typing the message in.

In either case, you must enter a title for the Push notification, as it will appear as the heading of the message in the device’s display once it arrives.

The Message area box will display the template content (if you selected a template) or serve as the entry point of your message if it is to be typed in. You can customize the message with personalized fields by clicking on any options in the Add Personalized fields box.

The message appearance will be displayed on the emulated device screen as shown.




All Personalized Fields used are enclosed in square brackets [[ ]].


The Region step is where you define the virtual radius that will trigger the Push notification. The screenshot below shows one possible scenario where a GeoFence has been configured.


In it, the end-user behavior is tracked in the Trigger Notification section through three radio button options:

• Entering the location
• Exiting, or
• Both.


In the Location section, there are two methods of defining the focal point of the GeoFence:

  1. Through the Address box, where a valid address can be entered, or
  2. Through Advance Location Settings, which allows introducing a set of coordinates in World Geodetic System 1984 or WGS84 format.

Also, at the bottom of the Location section is the GeoFence radius tool, a slider with a thumb control used to set the outer perimeter of the GeoFence around the selected location. The values can be anywhere between 100 meters up to 500 kilometers (approx.110 yards and 310 miles).


In Summary is where the GeoFence is activated or saved as a Draft per the image below.


For more information about the Summary step settings, go to Summary in the Campaign Elements section.