You use analytics cards to review broadcast and automation performance, KPIs (key performance indicators), and statuses in the Performance Reports pane.

Broadcast analytics cards

Broadcast analytics cards appear in the Messaging tab. They summarize KPIs based on:

The delivery channel.
Whether the message includes at least one Link Tracker.

Each card includes:

Sender
Channel
Message ID
Creation Date
Total Recipients
Status

Channel-specific KPIs follow these fields. For each delivery channel, the card differs depending on whether the message includes a Link Tracker.

SMS broadcast card

With Link Tracker

When the SMS message includes one or more Link Trackers, the card displays the following KPIs:

Sent: Total number of SMS messages sent.
Delivered: Percentage of messages successfully delivered to recipients.
Clicks: Percentage of unique recipients who clicked at least one tracked link.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

Without Link Tracker

If no Link Tracker is included in the SMS message, the card displays the following KPIs:

Sent: Total number of SMS messages sent.
Delivered: Percentage of messages successfully delivered to recipients.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

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NOTE
When you hover over a KPI value, the percentage changes to the absolute number of messages for that metric. This does not apply to the Sent KPI.

WhatsApp broadcast card

With Link Tracker

When the WhatsApp message includes one or more Link Trackers, the card displays the following KPIs:

Sent: Total number of WhatsApp messages sent.
Delivered: Percentage of messages delivered to end users.
Read: Total number of messages that were opened by recipients.

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Note
WhatsApp read confirmations are subject to end-user privacy settings. If a recipient has disabled "read receipts" in WhatsApp, the message may be delivered without being counted as read. This can happen even if the recipient opened the content.
Clicks: Percentage of unique recipients who clicked at least one tracked link.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

Without Link Tracker

If the WhatsApp message does not include any Link Tracker, the card displays the following KPIs:

Sent: Total number of WhatsApp messages sent.
Delivered: Percentage of messages delivered to end users.
Read: Total number of messages marked as read by recipients.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

📘
NOTE
When you hover over a KPI value, the percentage changes to the absolute number of messages for that metric. This does not apply to the Sent KPI.

Email broadcast card

With Link Tracker

When the Email message includes one or more Link Trackers, the card displays the following KPIs:

Sent: Total number of email messages sent.
Delivered: Percentage of emails successfully delivered to end users.
Clicks: Percentage of unique recipients who clicked at least one tracked link.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

Without Link Tracker

If no Link Tracker is included in the Email message, the card displays the following KPIs:

Sent: Total number of email messages sent.
Delivered: Percentage of emails successfully delivered to end users.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

📘
NOTE
When you hover over a KPI value, the percentage changes to the absolute number of messages for that metric. This does not apply to the Sent KPI.

Automation analytics cards

Automation cards appear in the Interactive Automations tab. They are grouped by audience type: Closed Audience or Open Audience.

Closed Audience cards

A Closed Audience automation is sent to a specific set of recipients and has a Completed status.

The following information is available for Polls & Surveys automations:

Sender: Sending identity.
Automation Type: Type of automation that sent the message.
ID: Unique identifier for the automation.
Date: Date the automation was created.
Delivered: Percentage of messages successfully delivered to users.
Participants: Percentage of users who interacted with the automation.

Participation depends on the automation type:

Automation type Participation description
Polls & Surveys The contact sends an MO keyword to begin the survey.
Status: Completed.

Automation type	Participation description
Polls & Surveys	The contact sends an MO keyword to begin the survey.

Open Audience cards

An Open Audience automation is not sent to a specific set of recipients and has a Live status.

The following information is available for each automation type.

Subscription Form

Sender: Sending identity.
Automation Type: Subscription Form.
ID: Unique identifier for the automation.
Date: Date the automation was created.
Unique Registered Users: Total users who registered through the subscription form by selecting Submit.
Subscribed: Percentage of users who subscribed through the subscription form for the first time.
Updated: Percentage of users who updated their information through the subscription form.
Status: Live.

Keyword

Sender: Sending identity.
Automation Type: Keyword.
ID: Unique identifier for the automation.
Date: Date the automation was created.
Participants: Total users who interacted with the automation.
Status: Live.

Chatbot

Sender: Sending identity.
Automation Type: Chatbot.
ID: Unique identifier for the automation.
Date: Date the automation was created.
Participants: Total users who interacted with the automation.
Status: Live.

Broadcast and automation statuses

Analytics cards can display the following statuses:

Completed
Live
Processing
Scheduled
Pending
Draft

Completed

A Completed status applies to automations with a closed audience. This includes recipients selected from a contact list, uploaded from a CSV file, or entered manually. The automation receives this status after publication.

Live

A Live status applies to automations with an open audience, such as Keyword, Subscription Form, or API Endpoint automations. Live automation cards include a Pause action.

Select Pause.
Confirm the action in the dialog.

After you pause an automation, its status changes to Pending. You pause an automation when you need to update its configuration, such as an offer's parameters.

Processing

A Processing status means the automation is still being processed. Its report is unavailable until processing finishes and the status changes to Completed or Live.

Scheduled

A Scheduled status means delivery is set for a future date and time. To change the schedule:

Select the Edit icon.
In Summary, open Automation Activation.
Select Scheduled and choose the new activation date and time.

Select Save.
Confirm the change in the dialog.

Pending

When you pause a Live automation, its status changes to Pending. To resume it:

Select the Play action icon.

Confirm the action in the dialog.

Draft

A Draft status means the automation has been saved but is not ready to publish. You can edit its content or delete it.

You select the Edit icon to return to the automation creation steps and update its content.

You select the Delete icon, then confirm the deletion in the dialog.