Analytics Cards reflect the broadcast or automation status. They are located in the Performance Analytics & Reporting pane, and depending on where it is displayed, it will show relevant information about the performance of each delivery message.

Analytics Cards provide a high-level performance snapshot for each message delivery. They are located in the Performance Reports pane, and depending on where it is displayed, it will show relevant information about the performance of each delivery message.

Broadcast Analytics Cards

The Broadcast Analytics Cards are displayed in the Messaging tab and summarize the most relevant KPIs based on:

The delivery channel used.
Whether the message includes at least one Link Tracker.

Each card displays common metadata such as Sender, Channel, Message ID, Creation Date, Total Recipients, and Status, followed by channel-specific KPIs.

From the Messaging tab, the following cards are divided into 2 types (With Link Tracker / Without Link Tracker) and will be displayed according to the type of delivery channel in which the message was sent.

SMS Broadcast Card

With Link Tracker

When the SMS message includes one or more Link Trackers, the card displays the following KPIs:

Sent: Total number of SMS messages sent.
Delivered: Percentage of messages successfully delivered to recipients.
Clicks: Percentage of unique recipients who clicked at least one tracked link.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

Without Link Tracker

If no Link Tracker is included in the SMS message, the card displays the following KPIs:

Sent: Total number of SMS messages sent.
Delivered: Percentage of messages successfully delivered to recipients.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

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NOTE
When hovering over a KPI value, except for the Sent KPI, the percentage is replaced by the absolute number of messages corresponding to that metric. For example, a KPI displayed as 30% will show the exact message count when the cursor is placed over the value.

WhatsApp Broadcast Card

With Link Tracker

When the WhatsApp message includes one or more Link Trackers, the card displays the following KPIs:

Sent: Total number of WhatsApp messages sent.
Delivered: Percentage of messages delivered to end users.
Read: Total number of messages that were opened by recipients.

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Note
WhatsApp read confirmations are subject to end-user privacy settings. If a recipient has disabled "read receipts" in WhatsApp, the message may be delivered but will not be counted as read, even if the content was opened.
Clicks: Percentage of unique recipients who clicked at least one tracked link.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

Without Link Tracker

If the WhatsApp message does not include any Link Tracker, the card displays the following KPIs:

Sent: Total number of WhatsApp messages sent.
Delivered: Percentage of messages delivered to end users.
Read: Total number of messages marked as read by recipients.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

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NOTE
When hovering over a KPI value, except for the Sent KPI, the percentage is replaced by the absolute number of messages corresponding to that metric. For example, a KPI displayed as 30% will show the exact message count when the cursor is placed over the value.

Email Broadcast Card

With Link Tracker

When the Email message includes one or more Link Trackers, the card displays the following KPIs:

Sent: Total number of email messages sent.
Delivered: Percentage of emails successfully delivered to end users.
Clicks: Percentage of unique recipients who clicked at least one tracked link.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

Without Link Tracker

If no Link Tracker is included in the Email message, the card displays the following KPIs:

Sent: Total number of email messages sent.
Delivered: Percentage of emails successfully delivered to end users.
Status: Current status of the broadcast (Completed, In Progress, Scheduled, or Pending).

📘
NOTE
When hovering over a KPI value, except for the Sent KPI, the percentage is replaced by the absolute number of messages corresponding to that metric. For example, a KPI displayed as 30% will show the exact message count when the cursor is placed over the value.

Automation Analytics Cards

From the Interactive Campaigns tab, the following cards are divided into 2 (Closed Audience/ Open Audience).

Closed Audience Cards

Automations that have been sent to a specific number of recipients, whose automation status is Completed, are considered as Closed Audience.

The following card information is available for the next automation: Polls & Surveys.

Sender: Sending identity.
Campaign Type: Type of automation on which the message was sent.
ID: Unique identifier of the automation.
Date: Date when the automation was created.
Delivered: Percentage of total messages that were delivered to users successfully.
Participants: Percentage of total users who have interacted with the automation.

Each automation has a different meaning of participation. That is, depending on the type of automation and its interaction, the user will be considered as a participant, as shown in the following table:

Automation type Participation description
Polls & Surveys The subscriber sends an MO keyword to begin the survey.
Status: For Closed Audience, the status of the automations is Completed.

Automation type	Participation description
Polls & Surveys	The subscriber sends an MO keyword to begin the survey.

Open Audience Cards

Automations that have not been sent to a specific number of recipients, whose status is Live, are considered Open Audience.

The following card information is available for the next automationS:

Subscription Form:

Sender: Sending identity.
Campaign Type: Type of automation on which the message was sent: Subscription Form.
ID: Unique identifier of the automation.
Date: Date when the automation was created.
Unique Registered Users: Total number of users who have registered through the subscription form by clicking the Submit button.
Subscribed: Percentage of total users who have subscribed through the subscription form for the first time.
Updated: Percentage of total users who have updated their information through the subscription form.
Status: For Open Audience, the status of the automations is Live.

Keyword:

Sender: Sending identity.
Campaign Type: Type of automation on which the message was sent: Keyword.
ID: Unique identifier of the automation.
Date: Date when the automation was created.
Participants: Total number of users who have interacted with the automation.
Status: For Open Audience, the status of the automations is Live.

Chatbot:

Sender: Sending identity.
Campaign Type: Type of automation on which the message was sent: Chatbot.
ID: Unique identifier of the automation.
Date: Date when the automation was created.
Participants: Total number of users who have interacted with the automation.
Status: For Open Audience, the status of the automations is Live.

Broadcast and Automations Status

There are six possible statuses that the analytics card will display depending on where the broadcast or automation finds itself:

Completed
Live
Processing
Scheduled
Pending
Draft

Completed

This status is only possible for automations with close participation (subscribers list, uploading a .csv file, or writing them manually), and it is arrived at after it is published.

Live

This status is only possible with open participation automation (Keyword, Subscription Form, or API Endpoint). For Live automations, the analytics Card will include a Pause action button.

Selecting it will result in a pop-up dialog box asking to confirm the action.

Once the automation is paused, it will be placed in a Pending status. This action can serve specific purposes within an automation, like changing the parameters of an offer to reflect its dynamics as it evolves in time.

Processing

This status reflects when an automation is still being processed, and access to a report will not be available until the processing is finished and the automation status changes to Completed or Live.

Scheduled

Indicates that the broadcast or automation delivery has been set for a future date. To change the delivery date and time of a scheduled status, select the _Edit_icon and go under the Summary step, go to the Campaign Activation, click on the _Scheduled _option, and select the new date for when the broadcast or automation will be activated.

And then select Save Campaign. Confirm the action in the pop-up window so that the new date takes effect.

Pending

If a Live automation is paused, the status of the automation changes to Pending. To resume the execution of a paused automation in the Pending status, select the Play action icon.

It will result in a pop-up dialog box asking to confirm the action.

Draft

Indicates that an automation has been saved as a Draft. That is, the creation process has been completed and has been saved, but it is still not ready to be published. Changes can be made to the automation’s content by selecting the Edit icon, or the automation can be deleted by selecting the trash can Delete icon.

Selecting the Edit icon will redirect to the automation creation steps, where any changes and adjustments can be made to its content.

Selecting the Delete icon will prompt with a confirmation dialog, where it must be positively confirmed for the deletion of the automation to take effect.