You use Communications Platform to communicate with contacts across SMS, Email, Mobile Apps, and other channels. You manage messaging operations across the platform. You work with the Web User Interface and Integrations to support contact management, messaging workflows, and external systems.

Communications platform components

Core capabilities include:

• Subscriber management.
• Segment creation.
• Message template design.
• Automation scheduling.
• Analytics review.

You work with these two major components:

• Web User Interface: You manage contacts, design broadcasts and message templates, configure automations, and review analytics in the Web User Interface.

• Integrations: You use APIs and Webhooks to connect external systems. You add messaging features to Mobile Apps and other software applications. You integrate customer databases and trigger messages from software events.

You use both components together to support contact management, messaging workflows, and external integrations.

This User Guide covers the Web User Interface of Communications Platform: CPaaS. You use the Developer Guide for API and SDK implementation details.