Platform Overview

The Communications Platform gives you the power to communicate and interact with your contacts across its broadcasts, from SMS to Emails to Mobile Apps, and more. Once you’re up and running on our platform, you can manage subscribers and divide them into segments, create messaging templates, schedule automations, and analyze results with intuitive analytics & reporting.

The platform consists of these two major components:

• User Interface: Management of contacts, design of broadcasts and message templates, the configuration of automations, and analytics & reporting visualization of data through our web interface.

• Integrations: The use of APIs and Webhooks allows to integrate additional features. Our APIs help you enhance your mobile App and other software applications by adding a messaging and engagement element with the users. You can integrate external customer databases and trigger messages with events from your software applications through our APIs.

Taking advantage of all three will yield the highest performance out of the platform.

This User Guide deals exclusively with the Web User Interface of the Communications Platform : CPaaS. In the Developer Guide, we go in-depth on the details of the APIs and SDK implementations.