This Campaign allows you to design and build instant giveaway campaigns to give consumers a chance to win prizes and rewards through fun and interactive experiences.

After selecting New Campaign, entering the Campaign Name, and selecting Raffle Giveaway from the campaign options, you are brought to the Raffle Giveaway campaign creation section, which has the following steps,

Delivery
Reveal Content
Message
Summary

Delivery

You define the Delivery Channel and the campaign Recipients in the Delivery step.

Currently, three delivery channels are available for the Raffle Giveaway campaign:

For more information on selecting the desired delivery channel, go to the Delivery section.

For information on selecting the desired Recipients, go to Define Recipients in the Campaign Elements section.

Reveal Content

‘Reveal Content’ is the second step where you will configure the Reveal Game and define prizes.

It is divided into two sections:

• Prize Configuration
• Reveal Content

Prize Configuration

Campaigns that hand out prizes require additional configurations, such as informing the user of either winning a prize or how to collect it. The Prize Configuration option is enabled by default. If no prizes are associated with your campaign, the Prize Configuration toggle switch should be disabled.

You can find a detailed description of how to configure the prize logic and campaign prizes in the Prize Configuration section under Prize Logic and Prizes respectively.

Reveal Content

The Reveal Content section is where you define which game type you are going to use in your campaign.

From the Reveal Content dropdown menu, select the option for your campaign type. By now you should be familiar with each of them.

These campaigns are designed to engage users by requiring them to interact with their device’s screen. The interaction, such as tapping, scratching, or peeling, reveals hidden content. This approach makes the experience more engaging and interactive compared to simply displaying the information.

These are the currently available options provided:

The trio of Crack the Ice, Peel it, and Scratch Card campaigns belong to a group of the family of reveal campaigns that provide a way of user interaction based on the same principle: participation outcome is arrived to by interacting with the device's screen and each of those interactions are different from one another, but their setup is very similar.

Spin and Slot Machine are also part of the family but have design requirements that warrant a special treatment.

There are two methods of campaign setup when it comes to Reveal Campaigns:

• Through template selection
• Manual setup

There are significant differences between the two. You are free to decide which one best suits your needs.

After you select the Reveal Campaign option for your campaign, the Reveal Content section as a whole changes, showing in the preview screen to the right a basic configuration of the campaign type you selected.

On top of the preview screen notice the Open Template Gallery option.

Template method

Select the Open Template Gallery option.

The platform returns with a selection of the templates that have been created and stored for that type of campaign displayed for you to choose from.

Choose the template for your campaign and confirm it.

Your selection will be inserted into the different areas of the Reveal Content step, populating them with the template’s contents.

However, there is still some housekeeping work to be done, you need to verify all sections to ensure that the data in them corresponds to the intended use of the campaign. For example, under the Winner section, you need to verify the Redirect URL for validity, and correspondence between prizes in the template and the prize set up above.

This platform behavior is replicated for all of the Reveal Campaigns as long as they have templates to select from when the Open Template Gallery is selected.

Each raffle type requires specific image dimensions and formats to maintain consistency and visual appeal. To know each raffle-type configuration in a single table, go to the Image Configuration Guidelines section.

Once you have finished creating and personalizing your own interactive content (templates) according to the reveal game you select, click on the Next button to continue with the setup.

Message

In this step, the message that will be used to deliver the Campaign is defined. It is closely tied to how the campaign participation invitation was delivered. Given the delivery methods, the way the campaign participation is promoted will vary accordingly,

Promoted through SMS

For the case of a Raffle Giveaway promoted through SMS the platform will present the following configuration screen.

For more information about the message's Content and personalized field configuration, go to the Message Content and Message Personalization section.

Once all the message details have been addressed, move on to Summary by clicking on Next.

Promoted through a Subscription Form

For the case of campaign promotion through a Subscription Form, there is no message to be sent given the nature of the entry point to the campaign. The campaign will be invoked through the Submit button of the Subscription Form after having completed it.

In consequence, the platform will deliver the following message, taking you directly to the _Summary _step.

Summary

‘Summary’ is the fourth step of the Reveal Content Campaign.

This will review and display the configured Campaign Details and set the desired activation time.

The summary step consists of the following elements:

Delivery Channel: Type of channel (SMS, Email, WhatsApp, Subscription Form) through which the campaign was sent.
Reveal Content: Reveal game type (Crack the Ice, Peel it, Scratch Card, Spin, Slot Machine).
Sender: According to the sender type selected during campaign setup is used as the sender of the notification message.
Remember, each delivery channel has its own sender type ( Sender number [SMS], Sender Email [Email], Sender WhatsApp Business Account [WhatsApp], Live Form [Subscription Form] ).
Components: Type of components of which the interactive campaign is composed: Reveal game type (Crack the Ice, Peel it, Scratch Card, Spin, Slot Machine).
Recipients: Number of Recipients who will receive the campaign.
Applied Filter: Filter type applied.
Keywords: identifies all the keywords that invoke the campaign.
Campaign Expiration: Configured date on which the campaign will expire.
Campaign Activation: Set the campaign delivery date (Live [Available if you set as delivery channel the SMS [Keyword], WhatsApp [Keyword] or Subscription Form), Now, Schedule, Save As Draft).

For more information about the Summary step settings, go to Summary in the Campaign Elements section.