Raffle Giveaway

This Campaign allows you to design and build instant giveaway campaigns to give consumers a chance to win prizes and rewards through fun and interactive experiences.

After selecting New Campaign, entering the Campaign Name, and selecting Raffle Giveaway from the campaign options, you are brought to the Raffle Giveaway campaign creation section, which has the following steps,

  1. Delivery
  2. Reveal Content
  3. Message
  4. Summary

Delivery

You define the Delivery Channel and the campaign Recipients in the Delivery step.

Currently, three delivery channels are available for Raffle Giveaway campaign:

For more information on selecting the desired delivery channel, go to the Delivery section.

For information on selecting the desired Recipients, go to Define Recipients in the Campaign Elements section.


Reveal Content

‘Reveal Content’ is the second step where you will configure the Reveal Game and define prizes.

It is divided into two sections:

• Prize Configuration
• Reveal Content Selection

Prize Configuration

Campaigns that hand out prizes require additional configurations, such as informing the user of either winning a prize or how to collect them. The Prize Configuration option is enabled by default. If no prizes are associated with your campaign, the Prize Configuration toggle switch should be disabled.

You can find the detailed description on how to configure the prize logic and campaign prizes in the Prize Configuration section under Prize Logic and Prizes respectively.

Reveal Content Selection

In the Reveal Content section, is where you define which game type you are going to use in your campaign.

From the Reveal Content dropdown menu, select the option for your campaign type. By now you should be familiar with each of them.

These are the currently available options provided:

  • Crack The Ice
  • Peel it
  • Scratch Card
  • Spin (Spin 2 Win)
  • Slot Machine

The trio of Crack the Ice, Peel it, and Scratch Card campaigns belong to a group of the family of reveal campaigns that provide a way of user interaction based on the same principle: participation outcome is arrived to by interacting with the devices screen and each of those interactions are different from one another, but their setup is very similar.

Spin and Slot Machine are also part of the family but have design requirements that warrant a special treatment.

There are two methods of campaign setup when it comes to Reveal Campaigns:

• Through template selection
• Manual setup

There are significant differences in the two. You are free to decide which one best suit your needs.

After you selected the Reveal Campaign option for your campaign, the Reveal Content section as whole undergoes a change, showing in the preview screen to the right a basic configuration of the campaign type you selected.

For example, if you selected a campaign based on Crack The Ice, this is what would be displayed.

On top of the preview screen notice the Open Template Gallery option.

Template method

Select the Open Template Gallery option.

The platform returns with a selection of the templates that have been created and stored for that type of campaign displayed for you to choose from.

Choose the template for you campaign and confirm it.

Your selection will be inserted into the different areas of the Reveal Content step, populating them with the template’s contents.

However, there is still some housekeeping work to be done, you need to verify all sections to assure that the data in them corresponds to the intended use of the campaign. For example, under the Winner section you need to verify the Redirect URL for validity, and a correspondence between prizes in the template and the prize set up above.

This platform behavior is replicated for all of the Reveal Campaigns as long as they have templates to select from when the Open Template Gallery is selected.

Manual Setup

The Manual Setup involves addressing every aspect of the campaign at the time of defining the campaign in the platform. For this we have to address all aspects of each campaign individually. Using the original list of Reveal Campaigns as before, where we had:

  • Crack The Ice
  • Peel it
  • Scratch Card
  • Spin (Spin 2 Win)
  • Slot Machine

From the Content Design section, set the look and feel by defining the images and assets for the Crack The Ice game and customize it to your branding.

The steps to configure the Content Design are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the top on the content’s screen.

  1. Set the Background color of the content’s screen.

  1. Drag & Drop the Cover image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the center on the content’s screen.

  1. Type the number of taps to break the ice.

  1. If you desire to set up the Footer content of the Scratch Card game, go to the Footer Content section.

To define and personalize the Winner and Loser screen go to the Winner section and Loser section.

Peel it : this game consists of peeling the paper sheet down and the prize will be revealed.

From the Content Design section, set the look and feel by defining the images and assets for the Peel it game and customize it to your branding.

The steps to configure the Content Design are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the top on the content’s screen.

  1. Set the Background color of the content’s screen.

  1. Drag & Drop the Cover image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the center on the content’s screen.

  1. Type the percentage to reveal the prize once the user peels off the paper sheet. For example, if you set 50%, the user only needs to peel off half the paper sheet.

  1. If you desire to set up the Footer content of the Scratch Card game, go to the Footer Content section.

To define and personalize the Winner and Loser screen go to the Winner section and Loser section.

Scratch Card : this game consists of scratching the card once and the prize will be revealed. The participant only needs to scratch 1 area open.

From the Content Design section, set the look and feel by defining the images and assets for the Scratch Card game and customize it to your branding.

The steps to configure the Content Design are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the top on the content’s screen.

  1. Set the Background color of the content’s screen.

  1. Drag & Drop the Cover image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the center on the content’s screen.

  1. Type the percentage to reveal the prize once the user scratches the card. For example, if you set 100%, the user needs to scratch the entire card.

  1. If you desire to set up the Footer content of the Scratch Card game, go to the Footer Content section.

To define and personalize the Winner and Loser screen go to the Winner section and Loser section.

Spin (Spin 2 Win) : this game is based on the popular “Wheel of Fortune” game. It consists of clicking on the wheel image and the spinning effect will begin. Once the wheel stops spinning, the prize will be revealed.

From the Content Design section, set the look and feel by defining the images and assets for the Spin 2 Win game and customize it to your branding.

The steps to configure the Content Design are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the top on the content’s screen.

  1. Set the Background color of the content’s screen.

  1. Drag & Drop the Cover image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the center on the content’s screen. This image simulates the Spin Wheel.

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NOTE

Each slice must have the same size.

  1. Define the number of Slices for the Spin Wheel to win the prize. You can select up to 10 slices.

  1. Number of Slices for the Spin Wheel that will not win the prize.

  1. If you desire to set up the Footer content of the Spin 2 Win game, go to the Footer Content section.

To define and personalize the Winner and Loser screen go to the Winner section and Loser section.

Slot Machine: When you enter the world of casinos and take a look at the available games, one of the most popular types are the slot games. This game consists of reels where the symbols are represented by a string and are equally distributed. The reels are an essential part of the slot machine as they are the mechanism that makes the symbols rotate and the player's heart pumping with excitement. These are technically known as stepper reels and slot machines have at least three of them. Each reel has a number of steps or stops to mark the place where it could stop when it is spun. These stops have symbols on them like cards, fruits, or diamonds, but they can contain basically anything.

From the Content Design section, set the look and feel by defining the images and assets for the Slot Machine game and customize it to your branding.

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The steps to configure the Content Design are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the top on the content’s screen.
  • Size : 780px x 780px (.png Format)

  1. Drag & Drop the Filmstrip Frame image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed as the background of the Slot Machine card.
  • Size : 320px x 115px (.png Format)

Filmstrip Frame image example:

  1. Drag & Drop the Filmstrip image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image contains symbols on them like cards, fruits, or diamonds, but they can contain basically anything. This image must be in a vertical position. You set up to 5 slices (symbols) in the Filmstrip image.
  • Size : 80px x 575px (.png Format)

Filmstrip image example:

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  1. Set the color of Background, Button Text and Button with the color selectors by using the Color Picker.

  1. Set the prize reveal timeout in seconds. If the final user does not scratch the card within a certain time, the prize will be revealed.

  1. If you desire to set up the Footer content of the Slot Machine game, go to the Footer Content section.

To define and personalize the Winner and Loser screen go to the Winner section and Loser section.

Footer Content
Personalize the footer content of the Crack The Ice, Peel it, Scratch Card, Spin (Spin 2 Win) or Slot Machine game by selecting the Footer Content dropdown.

To personalize the footer content, select the Add Action Link button.

Once you have selected the Add Action Link button, the following Dialog will appear to select the desired action link.

Enter the content of the footer in the Content Name text field and select the desired action link by selecting the dropdown.

When you select the dropdown, it will display the following options :

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  • URL : select the URL option to add a link footer to the game.

    The player selects the name of the footer you defined. Once selected, he will be redirected to the link you entered in the URL Link* text field.

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  • Email : select the Email option to add an email footer to the game.

    The player selects the name of the footer you defined. Once selected, he will be redirected to the email you entered in the Send Email* text field.

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  • Call : select the Call option to add a phone number footer to the game.

    The player selects the name of the footer you defined. Once selected, he will be redirected to the phone number you entered in the Phone number* text field. That is, if the player selects the content footer, he will call the phone number you defined.

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  • Navigator Address : select the Navigator Address option to add an address footer to the game.

    The player selects the name of the footer you defined. Once selected, he will be redirected to the address you entered in the Search Address text field.

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Once you have selected the desired Action Link, select the Save button and the content name will be displayed in the Footer Content Editor.

In the Footer Content Editor, you can personalize the content by selecting the Bold and Cursive format or change the Footer Text Color by clicking on the Color Picker.

To change the content footer, delete the Content Name from the Footer Content Editor. Then select the Add Action Link.

To define and personalize the Winner and Loser screen go to the Winner section and Loser section.

Winner Screen

From the Winner section, configure the Winner screen to be displayed if the player gets the revealed prize from any of the Reveal Content games: Crack The Ice, Peel it, Scratch Card or Spin (Spin 2 Win).

The steps to configure the Winner Screen are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the top on the winner’s screen.
  1. Set the background color of the winner screen.

    For Slot Machine game, you can set a Winner Message, this message will be visualized at the top of the Winner Image.

  1. Click on the the Claim Button toggle to display a button designed to claim the prize. Here, you can define the button text, button text color, and button color.
  1. From the User Consent Checkbox toggle, you have the option to add Terms and Conditions that Users must accept in order to claim the prize.

    To enable the Terms and Conditions, click on the Display toggle.

Once you have activated the Display toggle, enter the Terms and Conditions by selecting the Add Action Link button.

The following Dialog will display to select the desired action link.

Enter the content of the Terms & Conditions in the Content Name text field and select the action link by selecting the dropdown.

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When you select the dropdown, it will display the following option:

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URL : select the URL option to add the Terms & Conditions.

The player selects the name of the Terms & Conditions you defined. Once selected, he will be redirected to the link you entered in the URL Link* text field. The terms & conditions for claiming the price will be found in the URL.

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NOTE

The URL Action link is currently available.

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  1. Once you have selected the URL Action Link, select the Save button and the content name will be displayed in the Footer Content Editor.

In the Footer Content Editor, you can personalize the content by selecting the Bold and Cursive format or change the Footer Text Color by clicking on the Color Picker.

Loser Screen

From the Loser section, configure the Loser screen to be displayed if the player doesn't get the revealed prize from any of the Reveal Content games: Crack The Ice, Peel it, Scratch Card or Spin (Spin 2 Win).

  1. The steps to configure the Loser Screen are the following :

    Drag & Drop the Header image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the top on the loser’s screen.

  1. If you want to set up a loser message with his respective loser’s colors select the Loser Message checkmark.

    Set the color of Background, Button Text and Button with the color selectors by using the Color Picker, and type the desired message for the loser with its respective message color.

  1. If you want to set up a loser image with his respective loser’s colors select the Loser Image checkmark.

    Set the Background color and Drag & Drop the Loser image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the center on the loser’s screen.

  1. If you desire to redirect the player to another link when he has finished the reveal content game and lost, click on the Redirect toggle.

Once you have activated the Redirect toggle, enter the redirect delay time in seconds and the redirect URL.

In this section, Mobile Reveal Content Composer contains three sides : Content side, Winner side and Loser side. It allows you to view the Content, Winner and Loser screen that you set up once the player has finished the reveal content game.

In the following Reveal Content games example, we mark out each content, winner and loser side images with their respective messages and colors.

Content Side

  • Crack the Ice

  • Peel It

  • Scratch Card

  • Spin (Spin 2 Win)

  • Slot Machine

Winner Side

Loser Side

If you do not want to add prizes to your gamification campaign, don't click on the Prize Configuration toggle.

From the Reveal Content section, create and personalize your own interactive content according (templates) to the reveal game you select.

Select the desired reveal game from the Reveal Content dropdown.

Go to the Content Design section for each reveal content game by clicking on the desired game to create and personalize your own interactive content according (templates) to the reveal game you select.

  • Crack The Ice

  • Peel it

  • Scratch Card

  • Spin (Spin 2 Win)

  • Slot Machine

From the Reveal Design section, set the look and feel by defining the images and assets for the desired Reveal Content game and customize it to your branding. In this section, you can set a custom reveal image like a coupon, discounts, promotions. among other custom “gifts”.

The steps to configure the Reveal Design are the following :

  1. Drag & Drop the Header image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the top on the reveal’s screen.

  1. Set the Background color of the reveal’s screen.

  1. Drag & Drop the Reveal image to the specified area on the screen or click the Browse Files button to select the image from the computer. This image will be displayed at the center on the reveal’s screen.

  1. Set the color of Background, Button Text and Button with the color selectors by using the Color Picker.

  1. When the player selects the button, he will be redirected to a URL. Type the desired URL to claim the “gift”.

In this section, Mobile Reveal Content Composer contains two sides : Content side and Reveal side. It allows you to view the Content and Reveal screen that you set up once the player has finished the reveal content game.

In the following Reveal Content games example, we mark out the revealed side images with their respectives messages and colors.

Reveal Side

Once you have finished creating and personalizing your own interactive content (templates) according to the reveal game you select, click on the Next button to continue with the setup.


Message

In this step, the message that will be used to deliver the Campaign is defined. It is closely tied to how the campaign participation invitation was delivered. Given the delivery methods, the way the campaign participation is promoted will vary accordingly,

Promoted through SMS

For the case of a Raffle Giveaway promoted through SMS the platform will present the following configuration screen.

For more information about the message's Content and personalized fields configuration, go to the Message Content and Message Personalization section.

Once all the message details have been addressed, move on to Summary by clicking on Next.

Promoted through a Subscription Form

For the case of campaign promotion through a Subscription Form there is no message to be sent given the nature of the entry point to the campaign. The campaign will be invoked through the Submit button of the Subscription Form after having completed it.

In consequence, the platform will deliver the following message, taking you directly to the _Summary _step.

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Summary

Summary

‘Summary’ is the fourth step of the Reveal Content Campaign.

This will review and display the configured Campaign Details and set the desired activation time.

The summary step consists of the following elements:

  • Delivery Channel: Type of channel (SMS, Email, WhatsApp, Subscription Form) through which the campaign was sent.
  • Reveal Content: Reveal game type (Crack the Ice, Peel it, Scratch Card, Spin, Slot Machine).
  • Sender: According to the sender type selected during campaign setup is used as the sender of the notification message.
    Remember, each delivery channel has its own sender type ( Sender number [SMS], Sender Email [Email], Sender WhatsApp Business Account [WhatsApp], Live Form [Subscription Form] ).
  • Components: Type of components of which the interactive campaign is composed: Reveal game type (Crack the Ice, Peel it, Scratch Card, Spin, Slot Machine).
  • Recipients: Number of Recipients who will receive the campaign.
  • Applied Filter: Filter type applied.
  • Keywords: identifies all the keywords that invoke the campaign.
  • Campaign Expiration: Configured date on which the campaign will expire.
  • Campaign Activation: Set the campaign delivery date (Live [Available if you set as delivery channel the SMS [Keyword], WhatsApp [Keyword] or Subscription Form), Now, Schedule, Save As Draft).

For more information about the Summary step settings, go to Summary in the Campaign Elements section.