This API is a tool that seeks to respond to the need of medium and large companies to communicate with customers through the WhatsApp platform.

WhatsApp is the most popular OTT app in many parts of the world. With the Messaging API, you can reach more than 1.5 billion WhatsApp users. You can send notifications and have two-way conversations. If you're trying to reach and better converse with users in LATAM, EMEA, and APAC, you need to consider using WhatsApp.

To use the Messaging API, you must first request an activation. We’ll qualify your application and send it to WhatsApp for approval. A representative will get back to you as soon as possible to give you all the necessary information about the activation process.

• During the flow, you’ll be asked for your Facebook Business Manager ID. To start, first make sure that you have a personal Facebook account to confirm your identity. Then, go to “Facebook Business settings”, click Business information, and you’ll see your ID below “Business Manager ID”. Your ID is required to connect your business account with WhatsApp. Make sure you have a verified business account.

• During the flow, you’ll be asked if you already have a WhatsApp Business Account ID (WABA). If you don't have a WABA ID, our support team will provide you with a WABA ID.

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NOTE

• The WABA Id field is optional.

• WhatsApp takes approximately 2 weeks to approve a WhatsApp Business Account.

For more information on how to set up a Facebook Business Manager asset, go to WhatsApp Business API.

The two most popular types of WhatsApp messages for business accounts are templates and sessions. A WhatsApp template message is an outbound message that uses a pre-approved template for conversation. While WhatsApp session messages are the replies that you send to the user within a window of 24 hours. Therefore, the Messaging API supports sending two types of WhatsApp messages:

• Template Message (Text & Media)

• Session Message

Creating a Template Message

A WhatsApp message template is a format that you can use repeatedly to message users once they have opted in and consented to receiving messages. To send messages using a template, it must be pre-approved by WhatsApp. WhatsApp reviews and approves each message template, typically in 48 hours or less, to maintain high-quality content and avoid spam.

Contact your account manager to request new templates.

Before requesting a new template message, we recommend you go to the Creating a Template Message section to learn how to set the requirements to create the Message Template.

There are two (2) types of WhatsApp Message Templates:

• Text Message Template

• Media Message Template