Manage broadcasts, automations, and their message elements across supported channels in Communications Platform.

Broadcasts

Use broadcasts to send messages to your audience through the following channels:

• WhatsApp: Send business messages through WhatsApp, which supports both personal-style conversations and large-scale communication.
• SMS: Send text messages directly to mobile phone numbers. Recipients receive messages in their device’s native messaging app.
• Email: Send formatted HTML emails or plain-text messages to contacts’ inboxes. Use email for newsletters, detailed updates, and visual content.
• RCS: Send Rich Communication Services messages with branded experiences, high-resolution images, interactive buttons, and enhanced analytics.

Automations

Use automations to create interactive experiences for your audience. Available automation types include:

• Chatbot: A digital assistant that answers questions and performs actions. Use chatbots to automate support, guide users through processes, and provide responses through SMS and WhatsApp broadcasts.
• Keyword: A keyword-based automation that lets contacts text a word to participate, subscribe, enter a contest, or access content.
• Subscription Form: A web landing page that lets new users join your contact list.
• Polls & Surveys: Interactive polls and surveys that collect customer feedback and responses for analysis.

Message Elements

Configure these elements for each broadcast and automation:

• Delivery & Recipients: Define when and how to send messages, including scheduling and automation settings. Manage and segment the audience that receives automation messages.
• Message Configuration: Customize messages with dynamic variables to make them more relevant to each recipient.
• Summary: Review key settings, adjust delivery and tracking parameters, then launch the broadcast or automation, schedule it, or save it as a draft.
• Keyword (Webhook WhatsApp): Configure the JSON payloads sent to your webhook when end users interact with a WhatsApp Keyword automation. Payloads describe the message types your application receives.
• WhatsApp Sender Quality Rating & Status: Review how WhatsApp sender status, quality rating, and tier affect eligibility, reputation, and messaging capacity.

Create a Broadcast or Automation

Create a broadcast or automation from New Broadcast / Automation at the top of the left navigation sidebar.

1. Select New Broadcast / Automation.

2. Enter a name for the broadcast or automation.

   

3. Select a broadcast or automation type. The platform opens the configuration steps for your selection.