Effective communication is at the core of the Digital Engagement Platform. The Messaging & Campaign Management section provides a structured guide on creating, managing, and optimizing messaging campaigns across multiple channels. This section is divided into three key areas: Messaging Campaigns, Interactive Campaigns, and Campaign Elements, each designed to help users configure their campaigns efficiently.

Messaging Campaigns

Messaging campaigns allow businesses to communicate with their audience through various channels. This section explains how to set up and manage campaigns using different messaging formats:

• SMS: Send text messages to users directly on their mobile devices, ideal for short, time-sensitive alerts or promotions.
• Email: Create and distribute emails with rich content, supporting marketing campaigns, newsletters, and transactional messages.
• Push: Engage app users with push notifications, informing them about updates, offers, and personalized alerts.
• RCS: Utilize Rich Communication Services (RCS) to send interactive messages that include images and videos.
• WhatsApp: Send messages, notifications, and promotional content directly to users on the world's most popular messaging platform.

Interactive Campaigns

Unlike traditional messaging, interactive campaigns engage users through interactive experiences and gamification. This section covers different types of interactive campaigns:

• E-Swipe: A digital engagement format where users swipe to interact with content or promotions.
• Digital Coupon: Send and manage digital discount coupons to drive sales and engagement.
• GeoFence: Use location-based targeting to trigger messages or promotions when users enter a specific area.
• Member Card: Digital membership cards that offer exclusive access, discounts, or loyalty rewards.
• Raffle Giveaway: Set up automated sweepstakes and giveaways to encourage participation and engagement.
• Polls & Surveys: Collect user feedback through interactive polls and surveys.
• Trivia: Engage users with quizzes and trivia games to increase interaction and brand engagement.

Campaign Elements

Each campaign consists of multiple components that define its effectiveness. This section provides details on the essential elements required for successful campaign execution:

• Delivery: Define when and how messages are sent, including scheduling and automation settings.
• Recipients: Manage and segment the audience receiving the campaign messages.
• Content Personalization: Customize messages with dynamic variables to enhance engagement and relevance.
• Link Tracking: Monitor user interaction with embedded links and measure engagement rates.
• Wallet Elements: Integrate digital wallet components such as passes, vouchers, and loyalty cards for an enhanced user experience.