Keyword Usage

In this section, we analyze the participation of the end users for each interaction. Allows you to know what interactions and keywords are the most popular. In addition, we keep a record of the keyword interactions to find out which keywords users interact the most.

KPIs

In this section, we describe the main KPIs located at the top of the Keyword Usage tab.

• Total Keywords: Total number of keywords the customer has set up in the campaign.

• Total Keyword Interactions: Total number of interactions that each keyword got from end users. For example, if the campaign contains the following 4 keywords: Hamburgers, Fries, Chocolate, Candy. An indefinite number of users have interacted with these keywords.

  There is the possibility that a user interacted one or more times with the same keyword.

• Total Users: Total number of unique end users who have interacted with the keywords.

• Keyword Usage: Determine the percentage (%) of keywords with which the users have interacted out of the total number of keywords in the campaign. That is, of the total number of keywords configured in the campaign by the user, how many are the end users interacting with.

Total Keyword Interactions

The following timeline displays the total number of interactions that each interaction got from end users in a period of time.

Total Interactions Distribution

The following pie chart displays the percentage (%) of the total number of interactions that each interaction got from end users.

Keyword Interactions Log

The following table displays each interaction with its respective keyword and total interactions. This table helps the customer visualize which keywords users interact the most.

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NOTE

The table will only display keywords that users have interacted with at least once.

The Keywords Interaction Log table consists of the following columns: