KPIs

In this section, we describe the KPIs that are located at the top of every campaign report. The screenshot below shows an example of the KPIs for an E-swipe campaign sent via SMS.

The following table lists each available KPI based on the selected interactive campaign report and its description:

KPI	Description	Campaign Type
SMS/Email Sent	Total number of messages sent to end users via SMS or Email.	E-Swipe Web Trivia Digital Coupon Raffle Giveaway Member Card
Played Interactive Content Total number of unique played interactions carried out by end users in the interactive campaign.	For E-Swipe, the "PLAYED" action is logged when the user swipes the page forward or backward. For Web Trivia, the "PLAYED" action is logged when the end user has clicked on the Start button to begin the Trivia. For Raffle Giveaway, the "PLAYED" action is logged when the end user has clicked to perform the following actions for each raffle: - Crack the Ice: Breaking the ice block. That is, the end user needs to tap on the screen to crack the ice. - Peel it: Peeling the cover image down. - Scratch Card: "Scratching" the card image to uncover the outcome of the game. - Spin: Clicking on the wheel image and the spinning effect will begin. - Slot Machine: Clicking on the slot machine image and the stepper reels will start to spin.	E-Swipe Web Trivia Raffle Giveaway
Opened URL Link	Total number of unique clicks that the ShortURL of the interactive campaign has received from the end users. The "OPEN" action is logged when the user clicks on the ShortURL of the interactive campaign.	E-Swipe Web Trivia Digital Coupon Raffle Giveaway Member Card
Total Opens	Total number of clicks that the ShortURL of the interactive campaign has received from the end users. The "OPEN" action is logged when the user clicks on the ShortURL of the subscription form.	Subscription Form
Total Subscribers Added	Total number of subscribers successfully added to the list after completing the form.	Subscription Form
Subscription Rate	The percentage (%) of users that filled and submitted the form of the total that opened it.	Subscription Form
Assigned Prizes	Total number of assigned prizes to the end users.	Web Trivia Raffle Giveaway
Redemption Rate	The percentage (%) of successful passes claimed by end users, of the total that were given away.	Digital Coupon
Passes Added to Wallet	Total number of member cards that have been added to the wallet (iOS or Apple) by end users.	Member Card